170. [Original Recipe] Maximizing Your Marketing ROI with Ryan Pintado-Vertner of Smoketown - a podcast by Allison Ball

In our Original Recipe episode this week, we’re revisiting an episode with marketing expert Ryan Pintado-Vertner. Ryan is the founder and CEO of Smoketown, a brand consultancy that focuses on fractional CMO services and strategy practice to help mission-driven consumer brands maximize their growth and build more traction.

Alli and Ryan discuss:

• HOW using the “Jobs To Be Done” mindset can help you hone in on your target audience


• WHERE you ACTUALLY should focus your marketing efforts, as based on Ryan’s strategy


• Plus, what three marketing tactics that you can use are!

To check out Smoketown and our conversations on this episode in the Food Biz Wiz Facebook group, click here to our full show notes!

This episode is sponsored by our 4th Quarter Masterclass for growing your food biz! If you listened in and want to ask CPG questions to experts like Ryan, Alli, and Charlie, then Retail Ready® is the perfect place for you! Check out our Masterclass for actionable tips to increase your sales NOW, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover inside our course, coaching & community!

 

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