171. Behind The Scenes with Alli: Her Wholesale Buyer Insights - a podcast by Allison Ball

This week we turn the tables and interview Alli to hear just how she got into her buyer role and how she gained the buyer expertise she shares with us today.

Listen in to hear Alli and Gabby discuss:

• How Alli got into her buyer role and why she shares her buyer insights


• Why you need to see the full picture and have a plan for what comes next – after getting on the shelf, getting a distributor, and more!


• Why it’s so important to find a branding team that has package design experience


• How building a business that works for you and YOUR goals encourages your success

We have all of the resources mentioned in this episode at our full show notes here, including the margin calculator and video, links to the episodes mentioned, and the link to our Food Biz Wiz Facebook group.

Tune into next week’s episode, where we’ll interview Charlie on his journey and his 2022 takeaways!

This episode is sponsored by our 4th Quarter Masterclass for growing your food biz! If you listened in and wanted to have access to ALL of Alli’s buyer insights, plus our amazing, private student support community, then Retail Ready® is the place for you. Check out our Masterclass for Alli’s actionable tips to increase your sales NOW, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!

 

Further episodes of Food Biz Wiz

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Website of Allison Ball