172. Behind The Scenes with Charlie: His CPG Producer Insights - a podcast by Allison Ball

As promised, we are turning the tables again by interviewing Charlie this week! Charlie shares his producer perspective with us, from how he started Element Shrub to what his 2022 takeaways are.

In this episode, hear Charlie and Gabby talk about…

• Why brands need to track where they spend their time and the ROI on their activities


• What free fills are and why you’ll need to plan for them


• How knowing your COGs from day 1 can help you set yourself up for success


• Plus, why continuing to find the audiences that love your product is critical for your brand’s success!

Find our full show notes on this episode here, including the link to our Food Biz Wiz Facebook group and the link to last week’s episode, where Alli shared her BTS buyer insights.

This episode is sponsored by our Retail Ready® Right Now page! We heard from enough of you that you didn’t have time to watch our masterclass, BUT you KNEW that Retail Ready® was the perfect tool to help you navigate the retail world. We made an information & enrollment page for food founders who want to skip the masterclass, forgo a sales conversation, and enroll in minutes. We’re increasing the price of Retail Ready® by $400 in January 2023, so join us now to lock in your 2022 pricing & lifetime access to our course, our strategic support, and our community. Find the Retail Ready® Right Now link HERE!

 

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball