183. [Original Recipe] Last Minute Trade Show Planning: Prepping for Fancy Food, Expo West, and the GF Mercantile! - a podcast by Allison Ball

Food founders, Expo West 2023 is just around the corner. If you’re going, then you’re in luck! We’re re-sharing an episode on how to finalize your preparations in the last month before the show. Listen to hear Alli’s buyer scoop on…

• What your biggest asset for trade shows is and how you can support your best asset


• How simple samples can save you time, energy, and money


• Why you DON’T need to be the first person to contact buyers after the show

Wizes, DM Alli on Instagram and let us know what tips you’ll be taking with you to those food shows! You can also join our conversations on food shows and more in the Food Biz Wiz Facebook group. Find both links at our full show notes here!

As mentioned in this episode, we’re offering a freebie workbook outlining 100 Buyer No’s. This workbook will walk you through preparing for any possible objection and guide you in crafting a rebuttal that lets buyers know you are READY to get on and sell off their shelf. It’s the perfect tool to have as you prepare for trade shows and pitches beyond. Find the free download here!

 

 

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