184. Approaching Co-Branded Collabs&Balancing your Social Mission with your Biz Strategy with Ground Up PDX - a podcast by Allison Ball

Knowing just how to approach celebrities or influencers for brand collaborations is hard. That’s why we’re so excited to share this episode with you! Today, we chat with Carolyn Cesario and Julie Sullivan, the co-founders of Ground Up PDX. Ground Up PDX is a nut butter company that has a social mission to provide job training to women in the Portland area. They have just launched a new nut butter flavor with health and wellness expert, Liz Moody.

In this episode, you’ll hear more on…

• How Julie and Carolyn approach co-branded celebrity collaborations


• What tips they have for success in co-branded collabs


• Ground Up PDX’s new flavor with Liz Moody, their Strawberry Black Pepper


• How they balance their social mission with their day-to-day logistics and strategy


• And more!

As always, find more info on Ground Up PDX, Liz Moody, our Food Biz Wiz Facebook link, my Instagram handle, and more in our full show notes linked here!

This episode is sponsored by Retail Ready® Right Now! If you listened in and were wondering how YOU can have Alli’s buyer support on your CPG questions, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course and support community for producers who are looking to increase their sales THIS year. Click here for our quickstart enrollment so that you can learn more and get started TODAY!

 

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