189. What Buyers Want From You At A Trade Show: An Interview with Joyce Attar of World Foods PDX - a podcast by Allison Ball

Are you heading to the Good Food Awards and Mercantile in Portland this coming April? In this week’s episode 189 of the Food Biz Wiz Podcast, I chat with Joyce Attar. Joyce is the Director of Operations at World Foods Portland and is a member of the Good Food Foundation.

You won’t want to miss our conversation, where she shares key information for trade shows… including the Good Food Mercantile! After listening in, you’ll know:

• Where you can find a list of retailers that are values-aligned


• What BUYERS do to prepare for trade shows


• Why knowing your end customer and store audience is critical


• What piece of information not to miss in your buyer followup email

Get all this and more in this episode! As I mentioned, you can find out more about Joyce, World Foods Portland, the Good Food Foundation and Mercantile, my Instagram, and our Food Biz Wiz Facebook, all in our full show notes linked here!

This episode is sponsored by our mini Reorder Checklist! This checklist is the one I mention in this episode: it’s a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!

 

 

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball