190. [Is It Worth It, Charlie?] Should I expand my product line or stick with what I know? - a podcast by Allison Ball

Today’s episode 190 of the Food Biz Wiz Podcast visits an age-old CPG question: should I add new products to my product line or not? We hear Charlie Berkinshaw, the founder & CEO of Element Shrub and VP of Student Success here at Retail Ready®, and Priya Osuri, the founder & CEO of Anar Gourmet Foods, discuss whether she should add a line of frozen, ready to eat meals to her current line of dry spice blends.

When you listen in, you’ll catch…

• How Priya has determined what the financial AND opportunity costs of this project are


• Why Priya is exploring this new product line NOW


• And what metrics she’s using to determine if it’s a success!

By the end of this episode, you’ll have a solid example of how YOU can think through whether a new product line opportunity is right for your brand. Click here to our full show notes so that you can find more on Anar Gourmet Foods and connect with us in our Food Biz Wiz Facebook group!

This episode is sponsored by our freebie workbook outlining 100 Buyer No’s. This workbook will walk you through preparing for any possible wholesale buyer objection and guide you in crafting a rebuttal that lets buyers know you are READY to get ON and sell OFF their shelf. It’s the perfect tool to have as you prepare for all your pitches. Find the free download here!

 

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