192. [Original Recipe] Let Your Target Consumer Be Your Guide: how&why your ideal customer guides your business decisions with Nourishing Food Marketing - a podcast by Allison Ball

Wizes, we hear questions like these all the time: “How should I describe my product?” or “Is it better if I choose this color over this color for my rebrand?” or “Which part of the store should I be merchandised in?” Your target audience is one of the biggest guides you have for making decisions on these questions.

If these sound like questions you’ve been thinking through, tune into a re-air of our episode with Christie Lee on how knowing your target audience can help you make pivotal decisions in your business. You’ll hear…

• What the difference is between who buys your product and who you’re speaking to


• Why it’s okay not to know your target audience perfectly right away


• How your target audience can inform your brand choices

Be sure to DM us on Instagram or LinkedIn, or in the Food Biz Wiz Facebook group, with your next step. Find our links at our full show notes here!

This episode is sponsored by our Retail Ready® Masterclass for growing YOUR food business! If you listened in and KNOW that you want access to ALL of Alli’s buyer insights, plus to be a part of our supportive, knowledgeable community, then Retail Ready® is THE place for you. Check out our Masterclass for our actionable tips to increase your sales now, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!

 

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