199. [Is It Worth It, Charlie?] Should I create a RTD version of my product? - a podcast by Allison Ball

Join Charlie Berkinshaw on the Food Biz Wiz podcast as he sits down with Giulietta Octavio, the founder and CEO of Ceybon, to discuss whether adding a ready-to-drink product line to her existing lineup is worth it. Ceybon currently produces mood, brain, and sleep enhancing mushroom elixirs. With asks coming from both wholesale accounts and customers, Giulietta is considering all the intricacies of creating a new product line.

In this episode, you'll hear Charlie and Giulietta discuss...

• The consumer education necessary for her current product line


• Pros and cons of developing this new RTD line


• How she can approach cost-effectiveness, co-packing partnerships, cash flow management, higher volume sales expectations, and more


• And what assumptions may or may not hold true for crossing into a new line

If you're considering a product crossover or adding a new line, you won't want to miss this conversation. Join us in this discussion to determine if developing this RTD sparkling line is “worth it!” As always, find more information on Giulietta and Ceybon, as well as the links to our Instagram, LinkedIn, and Food Biz Wiz Facebook group in our full show notes here!

This episode is sponsored by Retail Ready® Right Now! If you listened in and KNOW that you’d benefit from Charlie’s expertise on your questions & your CPG challenges, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course and community for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our quickstart enrollment so that you can learn more and get started TODAY!

 

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