204. Why is eComm so hard? - a podcast by Allison Ball

Each week, I receive questions in my DMs around how brands can improve their D2C sales from their websites. I’ll often hear brands talk about how their sales aren’t where they want them to be or how they feel like they’ve put in so much effort and dollars to improve their sales – with little actual improvement.

 

Frustrating, right? In this episode, I’m taking a moment to discuss just why e-commerce sales can be so difficult. Listen in to hear…

 

• Why your D2C sales might have improved during the pandemic then dipped again


• What the reality of online sales is, so that you don’t have to beat yourself up!


• Where to start if your D2C sales aren’t where you want them to be

 

Make sure to check out our full show notes to connect with us on Instagram and LinkedIn, and we’ll walk through doing the math on your conversion rates.

 

This episode is sponsored by our Retail Ready® Masterclass for growing YOUR food business! As I mentioned in this episode, in our Masterclass I cover how wholesale can be part of a profitable omnichannel strategy for your brand. Check out our Masterclass for our actionable tips to increase your sales now, plus an invite to join us in Retail Ready®. Plus, if you KNOW that you want access to ALL of my buyer insights and to be a part of our supportive, knowledgeable community, then Retail Ready® is THE place for you. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!

 

 

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