205. Boost Your Brand: Talking with Sarah Davidson on the Power of ECRM Sessions in Building Buyer Relationships - a podcast by Allison Ball

The COVID-19 pandemic forever changed how the CPG industry does business. Where we used to do primarily in-person events and meetings, much of our industry has now pivoted to include both virtual and in-person events. In this week’s episode 205 of the Food Biz Wiz podcast, I sit down with Sarah Davidson, the Executive Vice President of ECRM, the parent company of RangeMe, to talk about how they connect buyers and producers through their curated buyer meeting events.

 

When you listen in, you’ll hear all about…

 

• How ECRM pivoted with the COVID-19 crisis to include virtual events and why they offer both now


• What their sessions look like and all that their team does to ensure that meetings are valuable for producers and buyers


• Why their events are different from trade shows


• Some of the top things that buyers have been looking for in their events

 

Sarah has been in the CPG industry for 18 years, so tune in to hear her experience in creating valuable buyer meetings and events. Find the episode that I mention on optimizing your RangeMe efforts, as well as the ECRM links, Sarah’s information, and our Instagram and Linkedin links in our full show notes here!

 

This episode is sponsored by our Secret Sauce Quiz! Do you want to know what’s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You’ll answer 10 quick questions on yourself and your biz, and you’ll learn your brand's current strength & how you can leverage that this year. (We promise that it’ll take less than 2 minutes!) You’ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what’s working. Click here to take the quiz and receive your results and resources today!

 

 

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball