206. [Is It Worth It, Charlie?] Where They're at Now: Co-Packing with Kathrin Henon - a podcast by Allison Ball

If you're wondering how other brands' journeys with co-packers or co-manufacturers are going, then this is the episode for you! In this "Is It Worth It, Charlie?" episode, Charlie checks back in with Kathrin Henon, the CEO and Founder of Planet Bake, around how her search for a co-packer has gone over the past year. Charlie and Kathrin first discussed whether co-packing was "worth it" for her in the August of 2022, in episode 158 of the Food Biz Wiz podcast.

Planet Bake makes vegan, gluten-free, better-for-you donuts. In this episode, you'll hear more about...

• What challenges Kathrin faced along her co-packer search


• Why your co-packer or co-manufacturer journey isn’t always linear


• Why timing your co-packer transition is so important!


• How she pivoted to find what works for her biz


• And the lessons she learned in moving forward and what she recommends!

Be sure to check out our full show notes here with the link to the previous episode 158, Planet Bake's site, the resource Kathrin mentioned, and our Instagram and LinkedIn!

This episode is sponsored by our mini Reorder Checklist! This checklist is a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. If you’re thinking about how you can ensure that your sales in existing doors increase, then this is the perfect resource for you. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!

 

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