208. What buyers wish you knew about dropping off samples - a podcast by Allison Ball

You want to land on more shelves. So, you stop by your retail target and leave samples...but you might be doing more harm than good for your brand. In this week's episode of the Food Biz Wiz podcast, I'm debunking myths about sharing samples with wholesale buyers and what you need to do to make sure you get it right.

You’ll hear all about…

• The #1 mistake I see eager brands make when sharing their samples


• What happens when you make this mistake


• How you can be savvy about sharing your samples so that you don't waste time, effort, and money


• And why sharing samples isn't JUST about your product's taste!

Make sure to connect with us on Instagram and LinkedIn and let us know what you’ll be doing differently the next time you share samples with a buyer. Find our Instagram and LinkedIn links, as well as other relevant podcast episodes, at our full show notes here!

This episode is sponsored by Retail Ready® Right Now! If you listened in and want a place to ask specifics about best practices for sharing your samples and crafting a compelling pitch, then you are the perfect fit for Retail Ready®. Retail Ready® is our online course and community for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our quickstart enrollment so that you can learn more and get started TODAY!

 

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball