211. Navigating CPG in 2023: How You Can Level Up with Wholesale Week&Project Potluck - a podcast by Allison Ball

If you're reading this, chances are high that you're a savvy founder. You want to learn more about navigating our CPG landscape and look for resources to do that even more successfully. Well, you're in extra luck today!

 

Kathleen Casanova, the Executive Director of Project Potluck, joins us on this week's episode of the Food Biz Wiz Podcast. Project Potluck is a non-profit organization that connects CPG founders of color with resources & mentorship in our industry. Kathleen has TONS of perspective into what our CPG landscape looks like right now.

 

In this episode, you'll hear more about...

 

• The challenges that all founders can expect right now in the CPG industry


• Why the industry STILL feels hard and solutions she sees working


• The ways that Project Potluck supports founders of color and how allies can also support their work


• AND, how Food Biz Wiz is partnering with Project Potluck and hosting Wholesale Week, our week of short trainings for emerging CPG brands!

 

Wizes, if you’re looking to level up your CPG approach, join us in Wholesale Week! If you have questions on joining us, DM us on Instagram or LinkedIn. Find both links to our IG and LinkedIn, Project Potluck’s information, and Kathleen’s past episode in our full show notes here.

 

This episode is sponsored by our Wholesale Week! We’re hosting Wholesale Week from Monday, September 11th - Friday, September 15th, where we’ll have daily, bite-sized lessons on getting onto a path to profitability, learning Alli’s 4 step process to pitching to wholesale buyers, and understanding our Wholesale Success System. Ten minutes per day is all you need to get you feeling even more confident before we head into Q4. Find out more and sign up here!

 

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