220. [Is It Worth It, Charlie?] How Many SKUs Should I Launch? - a podcast by Allison Ball

One of the most common questions we hear emerging brands ask is: how many SKUs should I launch into stores with? And for good reason. Determining the number of SKUs that you'll sell into retail depends on many factors AND it impacts many other aspects of your business. That's why in this week's "Is It Worth It, Charlie?" episode of the Food Biz Wiz podcast, Charlie and Kim Meyer (the CEO & Chief Kimbar Maker at Real Food For The Journey, LLC) team up to discuss the number of SKUs that she will launch.

In this episode, you will hear more on...

• How to think through best and worst case scenarios for your SKU numbers


• Why it could be useful to offer seasonal flavors


• And helpful reasons for starting off with small SKU numbers

Be sure to check out more about Kimbars and Kim Meyer, as well as the link to our Instagram and LinkedIn, in our full show notes here! We’d love to hear what part of this conversation was most helpful to you determining how many SKUs to launch.

This episode is sponsored by our Retail Roadmap! Receiving “insider” knowledge can make a world of difference for an emerging brand. We want to share Alli’s buyer expertise so that you know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there! Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW!

 

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