224. Confidence in Going Slow: How Anjali Grew Anjali's Cup By Emphasizing Her Values - a podcast by Allison Ball

In the CPG industry, we often feel the pressure to “grow, grow, grow” in order to reach success. We have to keep our foot on the gas in order to get to where we want to be, faster. Truthfully though…it’s usually not sustainable for our mental health or for building a business that works for us. That’s why Anjali Bhargava joins this week’s episode of the Food Biz Wiz podcast.

Anjali Bhargava is the founder and CEO of Anjali’s Cup, which makes ayurvedic-inspired drink mixes and spice blends. Anjali self-describes as “the tortoise” in her business and has much to share about growing the confidence to build a business that works for her. Listen in to hear more about…

• How she decided to pivot from her original product


• Why she embraces being “the tortoise” in her business


• What the benefits of growing slower have been, including being more adaptable, leaner, and tuned into her intuition


• And how returning to her values time and again kept her on track!

Make sure that you check out our full show notes here to find Anjali’s Cup and connect with me on Instagram and LinkedIn!

If you’ve been on the fence about joining Retail Ready®, our program for CPG brands who want to land on more shelves and increase their sales, then now is the time to join! We know savvy brands who join now want to have a solid pitching and selling plan in place come January…but they also want time to take a break during the holidays without feeling the guilt. That’s why we’re giving brands who join before year end extended access through March 31st. Give yourself the gift of a game plan for January, plus the ease of knowing you’ll have extra time in March to kick off your new year. Check out our full information here!

 

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