38. Let Your Target Consumer Be Your Guide: how&why your ideal customer guides your business decisions with Nourishing Food Marketing - a podcast by Allison Ball

You’ve heard me talk about it a thousand times: you’ve GOT to nail down your target audience before you can dial-in your messaging and marketing strategies. In today’s episode, I’m joined by Christie Lee, the founder of Nourishing Food Marketing, who shares her experience starting Tiny Hero, a quinoa brand, her time working on Hidden Valley Ranch, and her consulting work with emerging start up brands in the natural and conventional channels.

 

In today’s episode, we dive deeper into getting specific with your target audience and how to glean important information from them to make BIG decisions in your business. Before you make another change to your website, packaging, or product assortment, tune in!

 

Click here for the full show notes and to find Christie’s contact information.

 

This episode is sponsored by my Retail Roadmap. It’s more important than ever to know what it takes to get ON the retail shelf, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.