53. On Air Wholesale Coaching with Cheeza Pleeza: Target Audiences, Co-Packer Searches, and SKU optimization - a podcast by Allison Ball

Join me for live, on-air coaching with Lynn Wilford Scarborough, a Retail Ready® student and the founder of Cheeza Pleeza. In today’s episode, Lynn and I talk through:

• How to narrow her target audience when “so many” different people enjoy her gourmet cheese spreads
• How to move past “CPG Purgatory” - that challenging state of struggling to find the correct co-packer and increasing production sizes to meet the demands of larger retailers
• How to figure out her product assortment and narrow down her 14 SKUs, especially as retailers have varying opinions on which products to carry and which she should produce

To find out more about Cheeza Pleeza, the copacker resources that I mention on today’s show, and the full show notes, click here.

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