54. Press Relations: How to Land&Leverage PR&Media Relations For Your Brand - a podcast by Allison Ball

Today’s episode welcomes Nikki Nardick of Knack PR. In this show, we discuss securing press coverage for your brand, connecting with potential buyers through media mentions, and gaining a cult following for your food or beverage product - all through thoughtful PR. If you’re an emerging brand who is wondering HOW your fellow Foodpreneurs are getting those New York Times shout outs, mentions in Forbes, and full-page spreads in Sunset Magazine - you’re going to love today’s show. We also discuss:

• The 3 different types of pitches that will work for your brand
• When you should use PR to promote your product
• How to gain great coverage WITHOUT using an agency
• How to leverage the press that you do secure
• And How to measure the results of your PR & media mentions

For the full show notes, resources that we mentioned in our conversation today, and Nikki’s contact information, click here.

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball