56. Using Google: Driving Sales Through SEO Optimization&Google's Free Tools - a podcast by Allison Ball

If you’re not using Google’s free tools to drive business to your brand, you’re leaving money on the table. Join my guest today, Micala Wright, a content strategist and published author, as we talk through:

• WHY all food businesses - regardless of size - should be on Google
• The four ways to increase your SEO to gain better ranking in online search results
• How to claim and optimize your “My Business Page” on Google to gain higher sales
• The importance of using Google Analytics (it’s free!) and the key step in setting it up for your food business

Plus a whole lot more on the immense power of Google, and the ways that your consumers are using it to find and purchase your products. For the full show notes and Macala’s information, click here.

This episode is sponsored by my Retail Roadmap! It’s more important than ever to know what it takes to get ON the retail shelf, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.

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