60. On Air Wholesale Coaching with Lil Bucks: Category Confusion, Demo Strategy&Marketing Ideas - a podcast by Allison Ball

Join me for live wholesale coaching with Emily Griffith of Lil Bucks. In this show we discuss:

• How Emily should position her brand after two years in business
• What it would take to change categories for her sprouted buckwheat line
• Alternative demo ideas for product discovery & trial post-COVID in 2020
• How to partner with retailers to market her products and increase sales of her packaged food business

For the full show notes and additional resources that we discussed in today’s episode, click here.

To hear more about the most common mistakes I see brands make (and how to avoid them!) plus learn the exact outline on how I work with brands in Retail Ready®, my online course for producers looking to increase their wholesale accounts, click here. You’ll get a free workbook to take notes, lots of tangible next steps for your brand, and an opportunity to learn more about working together. See you there!

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