64. Retail Rapid Fire Q&A: Promotions, UPCs, Brokers, Distributors, Buyer Communication&More! - a podcast by Allison Ball

Season Six kicks off with another rapid fire Q&A episode! Tune in to hear me answer questions submitted directly from my community of food & beverage business owners, around the topics of:

• How do I ensure my promotions are passed along to the shopper?
• Do I really need UPCs for my food business?
• What’s the difference between a broker & a distributor, and how do I know which one I need?
• When should I offer guaranteed sales?
• How often should I follow up with Grocery Buyers? 

This show is jam-packed with advice for emerging food brands, so tune in. Find the full show notes and all of the resources, discount codes, and extra content by clicking here. 

Finally, don’t forget to grab my Retail Roadmap! It’s more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf -, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.

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