68. Driving Growth Through Product Development: Creating a Pipeline of Innovation in CPG - a podcast by Allison Ball

You’ve launched your food or beverage brand, had good sales, and are now wondering… what’s next? Join one of my favorite consultants in CPG, Kevin Ryan, the founder of Malachite Strategy and Research, as he shares his best advice for creating a pipeline of innovation for your brand. On today’s show, we cover:

• The most common mistakes brands make as they try to create a portfolio of products for their food or beverage company
• The type of investment you’ll need for consumer research and R&D around product development as you grow your CPG business
• The number one thing that Kevin sees startups do wrong when it comes to innovation
• How to balance which products & categories you launch, and when, in your business growth

For the full show notes and to keep in touch with Kevin, click here. 

From here, watch my free masterclass on my three steps to growing a packaged food business! I present the other most common errors that I see founders make as they grow, and outline immediate action steps to take instead. Click here to find a time that works for you to watch.

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