70. Marketing To Vegans: The How To, The Why, and Mistakes to Avoid with Piquant Marketing - a podcast by Allison Ball

How should you market your food or beverage brand to vegans? Today’s episode addresses this straightforward, yet nuanced topic with my guest, Lindsay O’Donnell of Piquant Marketing (a proud vegan herself!).

In this show, we cover:

• The importance of knowing the difference between vegans, vegetarians, plant-based eaters, flexitarians and all the other ways of eating, plus how it impacts your brand’s messaging
• The difference between vegan brands, vegan products, and products that are suitable for vegans to consume, and how to determine which you should position yourself as
• The surprising stat around lab-based meat, and what to know about the future of food
• Lindsay’s mistakes to avoid when marketing to vegans, and what to do instead to win hearts and capture sales
• How to address criticism, negative reviews, or - even worse - protests from the vegan community as your brand grows

Find the full show notes and keep in touch with Linsday & Piquant Marketing by clicking right here.

This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.

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