71. On Air Wholesale Coaching with Berry Bissap: National Expansion, Shelf Space, and New SKUs - a podcast by Allison Ball

Join Retail Ready® student Akua Kyerematen Nettey, the founder of Berry Bissap, for live, on-air wholesale coaching for her ready-to-drink refrigerated beverage line.

In today’s show, we discuss expanding cross-country, switching from a refrigerated product to a shelf-stable line (and the pros and cons of each!), and when to roll out new flavors for her brand.

To find the full show notes & connect with Berry Bissap, click here. 

To hear more about the most common mistakes I see brands make (and how to avoid them!) plus learn the exact outline on how I work with brands in Retail Ready®, my online course for producers looking to increase their wholesale accounts, click here. You’ll get a free workbook to take notes, lots of tangible next steps for your brand, and an opportunity to learn more about working together. See you there!

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