72. Working With Co-Packers: How to Set up For Success - a podcast by Allison Ball

Co-packer horror stories: we’ve all heard them! Finding the right co-packer for your food or beverage brand can be daunting, confusing, and downright scary (not to mention expensive!). 

Join me in conversation with Ashley Sutterfield, the CEO of Metzger & Roth, a consultant who helps CPG navigate the daunting world of co-packers. In today’s show, we’ll cover how to prepare for working with copackers, how to find the right partner for your brand, what happens as you narrow down your search and start into your first trial runs with your new partner, and a whole lot more.

Find the full show notes, all of the resources that we mentioned on the show, and Ashley’s contact information by clicking here. 

This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.

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