74. Four Crucial Food Biz Foundations for A Prosperous 2021 - a podcast by Allison Ball

I see Food & Beverage founders make the same foundational mistakes over and over again, and it’s time to avoid that in 2021! In today’s show, I’m going to make sure that you’ve got four things nailed down so you can get out there, land on more shelves, and make more sales.

The four things are:

• Identifying your target audience
• Knowing your competition
• Figuring out your sales strategy
• Fine-tuning your pitch

While most seasoned founders feel like they’ve done this work before, I’ve never met one who couldn’t benefit from revisiting these foundations. Tune in to ensure that you’re setting yourself up for success in 2021. 

Once you listen, register for Brand Camp below or through the full show notes, linked here. 

Don’t miss your opportunity: we kick off 2021 with Brand Camp, my free five-day challenge for food & beverage founders who are looking to increase their sales this year. In only 10 minutes per day we’ll cover topics like ecommerce, virtual buyer pitches, succeeding on the shelf, and more! Join us for free by clicking here and I’ll see you in camp!

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