77. Product Photography: How To Create and Execute Your Visual Strategy For Food Businesses - a podcast by Allison Ball

Captivating product photography is key to selling your food or beverage products online, creating engaging sell sheets, having a professional website, and more - but it can be expensive, time consuming, and frustrating if you’re not a photographer! 

Join me in conversation with professional photographer and the creator of the Flat Lay Play online course, Kimberly Murray, as she educates us on how to successfully create your product shots.

In this show, we’ll cover:

• How to prepare for your photoshoots

• When to DIY your photography, and when to hire a professional

• What 3 key pieces of equipment to use when you decide to DIY

• How to make your images stand out online

For the full show notes, including Kimberly’s Flat Lay checklist and contact information, and a link to join our Food Biz Wiz Facebook group, click here.

This episode was supported by Canva, my favorite, EASY design tool for creating branded images, graphics, and GIFs that will make your social media stories & feeds look SUPER PRO. If you’re looking for easy-to-use online software, you’ll want to check Canva out. You’ll be hooked!

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