79. Justice, Equity, Diversity&Inclusion in the Natural Products Industry: an Interview with Sheryl O’Loughlin of the JEDI Collaborative - a podcast by Allison Ball

I believe that we have a responsibility, as better-for-you brands, to speak for justice, equity, diversity and inclusion in our industry. 

Join me in conversation with Sheryl O’Loughlin of the JEDI (justice, equity, diversity and inclusion) Collaborative today, as she teaches my listeners how to begin, sustain, and regenerate a JEDI journey for your company, the food industry and the food system.

Food & Beverage founders constantly ask me how to navigate current events, politics, and topics around systemic racism & white supremacy with their brands. Questions around knowing what to say, when to say it, and how to speak up are common, and it can be daunting to take a stand as a brand, knowing that it might alienate some customers and have a negative impact on your sales.

If you’ve struggled with how to start this important work, tune in to today’s episode. From there, find the full show notes, Sheryl’s contact information, and the JEDI Collaborative’s website linked right here.

This episode is sponsored by my Retail Roadmap! It’s more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf -, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.

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