97. How to Use Awards to Drive Sales - a podcast by Allison Ball

You’ve won a prestigious food industry award, or gotten a fantastic press mention for your food or beverage brand, but now what? 

Time and time again, I see producers fail to use that recognition to fully support their retail accounts, boost sales, land new placements, or procure additional press. This episode will change that! 

In today’s show, I’m sharing my best advice on what to do with industry praise - be it an award, a press mention, or some other celebratory event - and how to use it to drive sales. Tune in!

Find the full show notes, the links to the past episodes that I mention on today’s show, and that discount for entering the Good Food Awards by clicking here. 

Thank you to the Good Food Foundation for sponsoring this episode. The GFF is an organization that I have known, worked with, and respected for a decade, and I can’t wait for my listeners to get to know them as well! Don’t forget to use promo code FOODBIZWIZ for 10% off your first entry this year. Good luck!

Further episodes of Food Biz Wiz

Further podcasts by Allison Ball

Website of Allison Ball