EP. 013 Jarred Smith Nooma: Building a clean label beverage inspired by fitness communities - a podcast by k80jones

n this episode we speak with Jarred Smith, one of the founders of sports drink brand NOOMA. As AA hockey players, Jarred and Brandon received free sports drinks on the bus rides and during their games. Jarred, however, found that the beverages gave him acid reflux, and struggled to incorporate them into his fitness regime. When he discovered in 2012 that he wasn’t the only one who had this negative experience with sugary sports drinks, Jarred and Brandon knew this was a business opportunity waiting to unfold.

Listen to learn about how they brought this idea to fruition, and how they continue to strive to raise the standards not just for the industry, but for themselves as a company.

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