EP 053 Sonia Massari Sustainable Design for the future of food - a podcast by k80jones

Distance between the farmer and the consumer is not just a problem in the U.S. In Italy, small towns and villages often have just one major grocery store, and people don’t question the convenience of it. “They choose the brand because they trust the brand,” Sonia Massari tells me, “but they don’t know enough about the origin of the food or where the food comes from.” 

As the director of Gusto Lab in Rome, she encourages students to compile stories rather than conduct surveys in order to learn about what people need. Listen to this episode to learn what food access looked like during quarantine in Italy, the similarities and differences between Italy and the U.S., and why she emphasizes empathy as the foundation of her research method.

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