Podcasts by Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds Restaurant and CPG Marketing Podcast

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

Further podcasts by Blue Bear Creative

Podcast on the topic Marketing

All episodes

Food Marketing Nerds Restaurant and CPG Marketing Podcast
What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn from 2020-11-18T19:16:37

On the show, we have David Czinn, co-founder and president of D'Vash.

If you’re not already familiar, D’Vash’s makes...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield from 2020-11-11T07:10:42

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister.

As a heavy hitter in the indus...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How to Stress-Test Your Brand Strategy with Michael Keplinger from 2020-11-04T20:54:46

Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand.

Even if you’re not famili...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart from 2020-10-28T10:30

On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of ti...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh from 2020-10-21T11:00

We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh<...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan from 2020-10-14T11:00

On the podcast today, we have Michael Sloan, CEO of ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo from 2020-10-07T12:55:38

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Dev...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Performance Marketing Like the Pros with Margaret Fortner of Hydrant from 2020-09-30T19:46:51

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Listen

Food Marketing Nerds Restaurant and CPG Marketing Podcast
How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade from 2020-09-23T14:57:34

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade,...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle from 2020-09-17T05:47:25

On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
A Deep Dive into the World of Kombucha with Hannah Crum of KBI from 2020-09-09T19:49:48

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask&Kettle from 2020-09-02T15:29:45

Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettl...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon from 2020-08-26T11:00

If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode f...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative from 2020-08-19T16:01:01

Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digita...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks from 2020-08-12T19:02:07

On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montu...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources from 2020-08-05T11:00

Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent ov...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills from 2020-07-29T21:06:28

On the show today, we have Vanessa Santana, Brand Experience Planner at Listen

Food Marketing Nerds Restaurant and CPG Marketing Podcast
How to Drive Repeat Customers with Digital Featuring Jim Lamancusa from 2020-07-22T11:00

Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a smal...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG from 2020-07-15T11:00

On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps pro...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics from 2020-07-08T23:09:25

In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehou...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How to Compete Against Industry Giants with Shauna Martin from 2020-07-01T11:00

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens.

Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang from 2020-06-24T11:00

In this episode, we’ll be chatting with Tiffany Yang,  the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corp...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud from 2020-06-17T11:00

Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel from 2020-06-10T11:00

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to he...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm from 2020-06-03T11:00

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight month...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
The Right Approach to Twitter Marketing: How Kum&Go Builds Clout from 2020-05-27T11:30

Season 2 is in full swing and we are kicking things off strong!

In today’s episode, we’re talking to Ariel Rubin,  D...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
We're Back for Season 2! from 2020-05-21T00:27:09

Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll from 2017-08-23T09:30

We’ve got an awesome interview lined up for you today.

I’m chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer from 2017-08-10T09:00

On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.

Michele’s Granola is a fast-growing bra...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech from 2017-07-28T20:04:58

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 a...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart from 2017-07-13T22:31:46

Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d d...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 045: Hustling Your Way to Category Dominance with Kate Weiler from 2017-06-29T09:00

On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 044: Acquiring&Delighting Your Best Customers with Mike McDevitt from 2017-06-22T18:28:24

We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 043: In-Store Marketing Tips to Increase Your Sales Velocity with Luke Lahman from 2017-06-16T18:40:22

On the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and dis...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 042: Trends with Huge Growth Potential in Food&Bev w/ Eric Pierce from 2017-05-24T13:28:03

We have Eric Pierce, Director of Business Insights for New Hope Network. If you’ve been following the podcast, we had Eric on the show back at episode 19.

It’s been one of our most popula...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 041: The Do's&Don'ts to Getting Funded with Ben Fenton from 2017-05-17T19:14:56

Today, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverage company.

Ben is a VP over at ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae from 2017-05-10T09:30

Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt.

I’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses wh...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 039: How Organic Valley's Content Consistently Connects from 2017-05-05T20:45:43

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley.

Organic Valley seems to have figured out the recipe ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 038: How Wendy's Rallied the World Around Free Nuggets with Brandon Rhoten from 2017-04-26T09:30

It’s episode number 38, and definitely one of my favorite interviews we’ve done, and I don’t say that often.

We have Brandon Rhoten on the show, who get ready for this title, is the VP, A...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn from 2017-04-20T17:44:08

On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 036: Disrupting a Food Category with a Healthier Option with Lacie Mackey from 2017-04-12T09:00

On the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee. If you’re not already familiar with the story behind Caveman, then you’re in for a treat.

Lacie is a profess...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara from 2017-04-05T17:23:55

On the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 034: A Facebook Ad Strategy to Increase Your ROI from 2017-03-31T18:47:30

This week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 033: Marketing Tech You Should Know About with Andrew Borella from 2017-03-23T04:54:34

We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation. 

Marketers barely have enough time as it is to get their own wo...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 032: Why a Great Product Isn't Enough with Pete Truby from 2017-03-15T18:51:59

Whether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is a wealth of knowledge in the natural foods s...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 031: The American Food Revolution with Taylor West from 2017-03-08T10:00

On the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 030: Hone Your Brand Strategy with Fred Hart from 2017-03-01T12:00

For those of you looking to lock down your brand strategy, differentiating yourself in a crowded market, this episode is a gold mine for creative inspiration and ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 029: Thinking (and Growing) Like a Tech Company with Rich Hope from 2017-02-22T21:17:31

On the podcast today, we've got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike's.

At over 1,200 locations (and counting), we talk about the cat...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 028: The Smart Approach to Developing Food Products with Barr Hogen from 2017-02-15T10:30

We’re changing gears a little bit in today’s episode, and I think you'll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulting, ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 027: From Local Startup to 4000 Stores with Matt D'Amour from 2017-02-09T04:30:32

In this episode, we're chatting with Matt D'Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world.

Start...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 026: Capitalizing on a New Era of Advertising with Richard Cran from 2017-02-01T21:40:48

Today’s episode is a little longer than usual, but it's well worth taking the time to listen to the podcast. We’ve got Richard Cran on the show who is about to drop some serious advertising and ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 025: Leveraging Emerging Social Trends to Build National Awareness with Marie Miller from 2017-01-25T17:00

On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Company out of Tempe, AZ.

Marie brings a cool perspective to the table becaus...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford from 2017-01-19T00:39:20

On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.

Deep River’s tagline is “We Give a...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 023: How to Market Innovative Food Products with Jenny Burns from 2017-01-11T19:00

On the show today, we’ve got Jenny Burns, Marketing Director of Dang Foods.

If you’re not already familiar with Dang Foods, I’m sure you’ve seen their packaging and would recognize their ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 022: Content Marketing that Drives ROI with Julie Feickert from 2017-01-04T15:54:01

Is your content marketing moving product for your brand? If you're like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 021: How to Thrive in a Competitive Market with Kim Bartley from 2016-12-21T21:43:09

In today's episode, White Castle CMO, Kim Bartley, discusses how and why their iconic restaurants continue to thrive despite fierce competition in the burger spac...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 020: Turning Customers and Employees into Brand Advocates with Pat Warner from 2016-12-14T21:11:53

Today, we’re talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House br...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 019: 2017 Trends Shaping the Food and Beverage Industry with Eric Pierce from 2016-12-07T14:00

On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We’re talking 2017 trends that are affecting natural pr...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 018: Cause Marketing Done Right with Amanda Sains from 2016-11-30T14:00

Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known f...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 016: Reinventing Food Brands to Attract New Customers with Juv Marchisio from 2016-11-16T20:22:35

When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend. And while that...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 015: Marketing Like an Olympic Sponsor with Steele Meisenger from 2016-11-09T15:52:19

Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, te brand manage...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 013: Grassroots Food Marketing Like a Boss with Hannah Kullberg from 2016-10-24T19:22:01

I don’t know about you but it feels like every other week, there's yet another food company being acquired by an industry beast for 10’s and even 100’s of millions of dollars. It’s encouraging for ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 012: Reinventing an Entire Food Category with Will Burger from 2016-10-17T04:35:31

Today we’re talkin' Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has redefined the category as we know it. On the show today, we’re gonna be ch...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 011: Going Beyond Traditional Food Marketing with Will Schafer from 2016-10-07T02:39:50

Is it possible to change the way people think about a food they’ve loved their entire lives? Today’s guest will tell you that it isn’t easy, but with a great product, and outstanding marketing, it ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 010: Challenging Food Industry Norms on a Startup Budget with Scott Jensen from 2016-09-30T15:57:44

What does it really take to challenge the status quo in the CPG industry? Some might say time, or creativity, others might say strategy. Well today’s guest would likely say, “all of the above”. If ...

Listen
Food Marketing Nerds Restaurant and CPG Marketing Podcast
FMN 009: Bootstrapping a Food Startup to Explosive Growth with Lizzi Ackerman from 2016-09-23T02:59:55

What’s up guys, this is Alex Oesterle and thank you for tuning into episode 9 of Food Marketing Nerds. We’ve all heard stories of food startups that have achieved insane growth in a short period of...

Listen