Frequencies by WGI: Unity without Uniformity with Dylan Mulvaney of Gretel - a podcast by Worlds Greatest Internship

Dylan Mulvaney is Head of Design at Gretel, where he began as an intern 11 years ago. Today he uses his expertise in translating core values, strategy, and voice into striking visual executions for clients like Vice, Netflix, Knoll, and MoMA.

We discuss the importance of trying a lot of things when you’re young. The value of creating strong connections during an internship, and what it takes to go from intern to Head of Design at one of the best creative studios around.

Dylan shares Gretel’s creative and branding process. What it’s like to move through a project from discovery, to strategy, to the creative connecting and output.

We also discuss:
- The importance of making yourself invaluable by widening your scope and contributing to projects you’re not assigned to.
- Thinking about the process of a project and start breaking it down and think about what you’re doing and why you’re doing it at each stage, and try to develop systems and templates that can help you along.
- Trying to be a bridge between different people and teams in the studio and try to help solve any problems or miscommunications.
- Looking around what’s happening in the studio internally, website, case studies, capabilities decks, and side projects.
- Asking the right questions at the right time: Does this solve the problem? Is it representative of the client? Is it driven by some structure or underlying principle? Is it scalable? Is it memorable? Are these elements distinct and different enough from one another?

And Dylan shares one of the greatest secrets in success: just do the work. There’s no shortcuts. You kinda need to just get up early and put in the hours. You only get better by doing the work.

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/frequencies-by-wgi/id1532557377#episodeGuid=tag%3Asoundcloud%2C2010%3Atracks%2F975489418
Listen on Spotify: https://open.spotify.com/episode/2BPKzsYEFzNZgBzbGjHwW7?si=KHJpLPEsRiCHudKvzby3LA

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