Podcasts by From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
Further podcasts by Kurtis Shipcott & Jon Berezay
Podcast on the topic Wirtschaft
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SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27 from 2017-10-31T09:00
From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporat...
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SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles from 2017-06-27T10:00
Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top...
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SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles from 2017-06-13T10:00
Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed...
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SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing&Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers from 2017-06-06T10:00
In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with...
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SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing&Entrepreneurship from 2017-05-23T11:00
Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elepha...
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SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas from 2017-05-16T10:00
What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing autom...
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GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor from 2017-05-06T03:14:12
Do You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to t...
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SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding&Surf Entrepreneurs share their success with KurtisEyewear.com from 2017-04-25T11:00
Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis E...
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SGC EP19 - Hacks, Apps&Tools You Need! - Surfer Entrepreneur - Saving You Time&Money - Surfing Sunglasses - Top 5 Apps from 2017-04-18T11:00
Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save ...
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SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand from 2017-04-04T11:00
Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 ...
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SGC EP17 - How To Start Your Business? Sole Proprietorship, LLC or INC? Keep it Simple. How I built this - Surfer Brand - Surfing Sunglasses from 2017-03-21T11:00
Where to begin? Kurtis and Jon tell you how to start a business today. Legal structure can always be improved. Are you fully committed or do you just want to d...
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SGC EP16 Management - Will You Sink or Swim? How I Built This - An Introvert&A Surfer. #TryPod #Entrepreneur #NPR from 2017-03-14T11:00
Got Fear? Sure you do, but 90% of it won’t come true! Jon and Kurtis respond to questions from listeners involving how to build and manage your first employees ...
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SGG EP15 - Event Promotion - How to Hype Your Brand&Make Noise That Lasts Forever! Network&Venues - Action Sports Entrepreneur from 2017-03-07T21:03:29
Once you dive into events and immerse your company in the industry you will get immediate feedback. How did Kurtis and Jon @SurfGogglesChronicles go from their g...
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SGC EP14 - Tradeshows - Is Your Baby Ugly? Find Out, Engage&Network - Surfing Entrepreneur - Kurtis Eyewear from 2017-02-28T12:00
Are your ready to find out if your baby is ugly? You have walked an industry trade show, but now it’s your turn to debut your company, brand or product idea. Kur...
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SGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles Chronicles from 2017-02-21T12:00
So how do you go from a tinfoil and rubber band prototype to kick ass world wide production? Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott....
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SGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles Chronicles from 2017-02-14T12:00
How do you show your concept / idea to others ? The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Rock. Jon pic...
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SGC EP11 - Building Content as an Asset - Image Releases - Kristen Prinz - Surf Goggles Chronicles from 2017-02-07T12:00
Kristen Prinz of the Prinz Law Firm @PrinzLawFirm and Kurtis discuss image releases. Do you own the rights to the photos? Building your visual portfolio via ima...
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SGC EP10 – Keeping Clear Expectations - Contracts -Kristen Prinz - Surf Goggles Chronicles Minisode from 2017-01-31T12:00
In this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm . How to create clear expectations for both parties. How to avoid a legal battle throu...
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SGC EP9 - Non-Disclosure Agreement or Handshake Deal? Kristen Prinz - Surf Goggles Chronicles Minisode from 2017-01-24T12:00
In this minisode entrepreneur and attorney Kristen Prinz with the Prinz Law Firm @Prinzlawfirm warns us of google searching non-disclosure generic forms. What is...
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SGC EP8 - Building a Brand with Rock Stars&Athletes! The Archies Ice Cream Story - Surf Goggles Chronicles from 2017-01-17T12:00
Archies Ice Cream @ArchiesIceCream has been rocking Ice Cream at VIP events for 21 years. From Tony Hawk and Chuck Liddell to Steven Spielberg and the Beastie Bo...
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SGC EP7 - All about patents&How to Save Money - Kurtis Shipcott - Surf Goggles Chronicles from 2017-01-10T12:00
Kurtis Shipcott discusses how he wrote his first Utility Patent and why he filed for design patents in this minisode of the Surf Goggles Chronicles. Do you need ...
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EP6 - Chronic Cellars - A Sofa King Bueno Adventure - Josh Beckett - Surf Goggles Chronicles from 2017-01-03T12:00
Josh Beckett of Chronic Cellars @ChronicCellars gets studio time with Kurtis and Jon in this episode of Surf Goggles Chronicles. How did Josh and Jake do it? An...
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EP5 - Trademark vs Copyright - Why&How - Kristen Prinz - Surf Goggles Chronicles Minisode from 2016-12-31T17:00
In this minisode attorney and entrepreneur Kristen Prinz of the Prinz Law Firm @prinzLawFirm adds valuable expert consult on the importance of protecting a name. ...
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SGC EP4 – Horror, Success&How to Find an Attorney - Kristen Prinz - Surf Googles Chronicles from 2016-12-30T07:34:21
Kristen Prinz of The Prinz Law Firm joins Kurtis and Jon on this episode of the Surf Goggles Chronicles. When should you hire an attorney? When should you imple...
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SGC EP3 - Building Your Dream or a House of Cards - Anthony Randazzo - Surf Goggles Chronicles from 2016-12-18T08:26:29
Serial Entrepreneur and Cal Poly Business Educator, Anthony Randazzo join Kurtis and Jon on this episode of Surf Goggles Chronicles. Anthony explains how Perfect...
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SGC EP2 - A Bloody Fight - Berger Bindings vs. Rossignol - Patent Infringement - Brant Berger from 2016-12-18T08:24:34
Inventor Brant Berger joins Kurtis & Jon as they discuss patents and building Berger Bindings on this episode of Surf Goggles Chronicles. How Brant went from an ...
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SGC EP1 - Creating Content with a Worldwide Reach - Pro Riders - James Ropner from 2016-12-18T08:22:52
James Ropner, pro Kiteboarder @jamesropner joins Kurtis & Jon as they discuss building mini media empires with Facebook, Instagram, kiteboarders and surfers. How...
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