Justin Lofton – A Photographer Podcast Interview - a podcast by Matt Hoaglin and Kia Bondurant

On today’s podcast, Matt interviews Justin Lofton, who is not a photographer. Justin works in marketing, SEO, Facebook ad agencies and coaching. Justin’s passion lies in helping entrepreneurs skip some of the challenges we face. Listen in to see what he says about your energy. Delegate or delete things that drain your energy. Do more of the things that you enjoy and that you are still excited about doing when you go to bed at night. Listen to your body to avoid burnout and stay connected to your passions. You don’t want to miss how serving yourself first lets you serve others at your highest level. 80/20 your relationships. Observe what got you where you are and what you need to focus on to get you where you want to go.

Contact with Justin80/20 Business– 8020business.com– free strategy call

Zenfusion.com– Facebook ads help  



Read Full Transcript[00:00] This is Justin Lofton and you’re listening to from nothing to profit.

[00:04]Welcome to from nothing to profit a photographers podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster.

[00:19]Hey everybody. Well, I’m going to podcast. So as you heard in the introduction, I have Justin Lofton on today and you’re probably thinking Justin Loften photography. I don’t know who that is. Well actually he’s not a photographer and he’s somebody that I’ve ran in the same circle with for years. And Justin, we met years ago at icon, which is infusion site was, it was Infusionsoft’s like annual conference for their users and Yup. And for people that don’t know, Infusionsoft is a CRM that we use in our business. But you had some businesses there I think when we first met, when you were doing syncsumo. Yep. And um, and so to that, tell us a little bit about like kind of what you do and stuff like that. And then I’ll tell, I’ll tell my audience kind of why we have you on the podcast.

[00:57]Yeah, of course. So you know, I’ve been an entrepreneur since I was a kid and I really owe the last, call it 12 to 18 years. I’ve been doing a lot online selling products and I’m doing marketing. I’ve done a ton of SEO, search engine optimization, manipulating Google’s algorithm. And I’ve, I’ve run, you know, tons of Facebook ads. I’ve probably spent over 15 million now on Facebook’s ad platform. And so I’ve done it all in terms of running an agency, which I still have syncsumo, which is a software as a service company that connects CRMs like infusion soft with a Facebook ad platform to sync up those contacts. So I’ve got multiple e-commerce brands now. Like I said, I’ve got zen fusion, which is a Facebook ads agency. And then, you know, really my passion project is one on one coaching, helping entrepreneurs and business owners accelerate the growth of their business through the use of the business acceleration lifecycle, which I’ve developed over the last 20 years.

[01:55]That’s awesome. Yeah. And so that’s kind of how we ended up here. So I’m interested enough, like I literally reached out to you yesterday afternoon after I saw a post on Facebook that you’d post, cause we’re obviously friends on Facebook and it comes from, you know, your, Your 80 20 coaching branch of, of your world now. And you were talking about, and I just want you to share this with the audience. And so you were talking about this concept that I’m going to butcher, but if the idea is that it’s all about an energy game, right? And it’s like, so talk more about exactly what you mean by that and how you look at business now.

[02:29]Yeah. And just like your listeners, you know, I’ve been through this, I’ve fallen on my face so many times over the...

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