GE dials up volume on media ventures - a podcast by Financial Times

From General Electric Theater to Bill Nye-hosted Vine clips, the industrial conglomerate has created science-inspired content as an advertising vehicle over the decades. Media and marketing correspondent Shannon Bond explores the company's varied media ventures, including its newest partnership with podcast network Panoply.Music: "Backed Vibes" by Kevin MacLeod. Other clips courtesy of General Electric.

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