Podcasts by Hotel Marketing Podcast
We drive growth for independent hoteliers
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
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213 - These Five Vacation Rental Secrets Can Transform Your Hotel’s Marketing from 2022-02-15T11:00:17
In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation...
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212 - The Year 2002 Called And Wants It’s Photos Back: How To Fix Your Hotel Photography from 2022-02-01T11:00:25
Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photograph...
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211 - Is the latest iOS update the death of Facebook marketing for hotels from 2022-01-25T11:00:24
Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause so...
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210 - Takeaways From Our Favorite Podcasts of 2021 from 2022-01-04T11:00:02
Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the highlights
SHOW NOTES AND MORE!
htt...
209 - TravelBoom’s 2022 Hotel Marketing Forecast from 2021-12-21T11:00:16
2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 2022, and the specific things you need to do to m...
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Hotel Marketing Podcast Episode 208 from 2021-12-14T11:00:10
Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line findings of the study and looking at specific ways ...
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208 - Expedia's 2022 Travel Report from 2021-12-14T11:00:10
Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line findings of the study and looking at specific ways ...
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207 - How To Improve Hotel Website Conversion Rates from 2021-12-07T11:00:12
Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/bl...
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206 - Which CMS Is Right For Your Hotel Website? from 2021-11-23T15:30:09
Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those bigger capital expenses many are planning on is a ne...
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205 - Does OTT Advertising Make Sense For Hotels? from 2021-11-09T11:00:14
OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability...
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204 - A Hoteliers Guide To Black Friday Sales from 2021-11-02T10:00:24
n today's episode we are going to review the article, "The Definitive Guide To Black Friday For Hoteliers" and focus on the specific way hotels and resorts of all sizes can take advantage of the sh...
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203 -How You Can Create Kickass Content For Your Hotel’s Website from 2021-10-19T10:00:20
Today on episode 203 of the Hotel Marketing Podcast we are going to dive into the 10 steps any hotelier can take to create kick ass content and ensure it ranks as highly as it can in the SERP. At ...
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202 -Top 5 Hotel Operations Efforts That Support Marketing With Bruce Jordan from 2021-10-12T10:00:27
In this episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan, of Hotel Guest Management and the host of YouTube's Hotel Guest Management Do's and Don'ts.
Today w...
201 - COVID-19 Traveler Sentiment Study - The Delta Variant Effect from 2021-10-04T00:46:06
In this episode of the Hotel Marketing Podcast the team reviews some interesting in the 13th and 14th editions of the Covid-19 Traveler Sentiment Studies. Hint: age and and your communications mak...
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200 - All Your Hospitality Questions Answered from 2021-09-21T10:00:16
In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions. Join us on a trip down ...
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199 - Don’t Let These Three Email Pitfalls Destroy Your Hotel’s Marketing from 2021-09-07T10:00:26
Marketers are the worst when it comes to using an effective marketing tool in a smart way. And of all the tools at a marketers disposal, email is the one that gets the most abuse. Like the saying...
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198 - 8 Marketing Strategies For Hotels With High Occupancy from 2021-08-24T10:00:25
Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going to dive into how hoteliers can make the most of...
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197 - Major Traveler Shifts Unveiled In Expedia’s Latest Traveler Value Index from 2021-08-17T10:00:24
Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world. We don't agree with everything Expedia has to say and today we will dig in...
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196 - 10 Reasons To Redesign Your Hotel’s Website from 2021-08-03T10:00:14
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. In today's episo...
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195 - Driving Hotel Revenue & Guest Satisfaction Through the Art of Persuasion from 2021-07-27T10:00:31
Ryan Beachum of HelloVacay.com is joining us on the Hotel Marketing Podcast today to share his years of experience launching and managing companies as well as using the power of persuasion to impro...
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194 - Is Microsoft’s Clarity The Secret To An Improved Hotel Conversion Rate? from 2021-07-13T10:00:42
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way you can gain great insight into how your customers engage with your site. However, sin...
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193 - 3 Easy PPC Tests To Run Now! from 2021-07-06T10:00:10
Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you are not testing, you’re likely losing bookings a...
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192 - Five Inexpensive Ways Hotels Can Lean In To Kid Friendly from 2021-06-23T10:00:19
Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a resort destination, family-friendly, or offer ki...
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191 - How To Analyze The Performance Of Display Demand Generation from 2021-06-15T10:00:23
Many hoteliers have relegated display ads as something that doesn’t work or is of dubious impact on putting heads in beds. We’re here today to say you need to reconsider the errors of that thought ...
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190 - We Are Now TravelBoom + How You Can Deconstruct Your Hotel Conversion Funnel from 2021-06-08T10:00:31
Big, big changes are afoot here at Fuel… or should I say big Booming changes. Today the podcast becomes the TravelBoom Marketing Podcast to complement our new company.
Plus,
S...
189 - Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid from 2021-05-25T10:00:20
Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even i...
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188 - 12 Things You Shouldn’t Let Google Automate from 2021-05-18T10:00:26
Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PP...
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187 - The 7 Analytics Data Points Hotels Need to Look at Right Now from 2021-05-11T10:00:26
Don't wait until the end of the month to look at your hotel's analytics! If you do, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and ...
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186 - Six Strategies To Finding Staff For Your Hotel from 2021-05-04T10:00:22
To fully staff your hotel or resort you must look at your employment strategy the same as you would look at your marketing strategy. In today’s podcast, we are going to cover six strategies that wi...
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185 - How To Differentiate Your Hotel: Getting A Leg Up On The Competition from 2021-04-27T12:05:44
It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor. In this episode we cover the amenities & servic...
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184 - Customer Sentiment Study #12: Get Ready For A Booming Spring & Summer from 2021-04-20T11:09:23
The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when your customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccine...
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183 - Three Easy Steps To Build Your Disaster Communications Plan from 2021-04-14T01:01:06
Travel coming back in an incredible way. In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers. However, don't sit back. Now is the time to look back on COVID and unde...
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182 -Top 3 Lessons Learned During The Pandemic from 2021-04-07T20:14:48
It’s been a crazy year here at Fuel and we’ve learned a thing or two. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their top 3 lessons learned during the pandemic and ...
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181 - Everything You Need To Know About Google’s Metasearch Changes from 2021-03-24T09:00:10
This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gain access to rates and inventory for every accom...
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180 - Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings? from 2021-03-19T15:02:44
TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched on a very limited scale in the US but is in the...
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179 - What The Heck Is Clubhouse And Why Should I Care? from 2021-03-15T21:01:17
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss all things Clubhouse. If you’re not on this new audio-only social platform yet, you may be missing out. We breakdown what ...
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178 - Top 3 Google Analytics Goals For Hotel Websites from 2021-03-03T16:15:39
While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at...
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177 - Secrets To Optimizing Your Hotel Website Conversion Rate from 2021-02-16T10:30:02
During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the ite...
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176 - Is 2021 The Year Of The Mobile App? from 2021-02-11T19:30:49
At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like...
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175 - 11 Key Differences Between Pandemic Travelers and Non-Travelers from 2021-01-27T17:51:05
We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentimen...
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174 - 21 Tactical Hotel Marketing Things To Do In 2021 from 2021-01-18T21:32:46
This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether ...
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173 - Will a Vaccine Bring Back Leisure Travel? from 2021-01-11T15:30:01
In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods...
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172 - 3 Things We’re Thankful for and 1 Holiday Wish from 2020-12-24T11:00:19
As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has...
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171 - 10 Tools & Tactics To Identify Backlink Opportunities from 2020-12-21T11:00:19
During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing ...
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170 - Is This The Death of Google Analytics? from 2020-12-17T14:49:45
Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-archite...
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169 - Is Your Post Booking Strategy Costing You Biggly? from 2020-11-16T16:31:14
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a g...
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168 - 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget from 2020-10-23T17:45:14
Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accou...
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167 - 4 Must-Have Components of a Successful 2020 Cyber Campaign from 2020-10-16T20:44:44
Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in th...
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166 - The Social Dilemma And What It Means For Your Hotel from 2020-10-15T10:00:14
The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fab...
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165 - How To Prepare For A Cookieless World from 2020-10-12T15:57:16
There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be ...
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164 - The Hunter Hotelier: Finding New Guests In Difficult Markets from 2020-10-07T14:35:11
Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategie...
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163 - Great News! People Are Traveling from 2020-09-18T18:55:33
In our latest consumer sentiment study, we reached a msssive tipping point in North American Travel. More than half of travellers are reporting that they have taken a trip since the COVID-19 pandem...
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162 - The 3 Unsaid Things That Are Costing Your Hotel Money from 2020-09-18T18:23:43
Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will kee...
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161 - Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern from 2020-08-21T14:28:01
In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cas...
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160 - Google’s Latest Ranking Signal Marks A New Age In SEO from 2020-08-04T15:54:27
Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's ...
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159 - The Top 7 Most Tweetable Pieces of Hotel Marketing Advice You Need Right Now (with Tim Peter) from 2020-07-27T15:58
You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as...
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158 - Why Consumer Sentiment Is Heading In The Wrong Direction from 2020-07-20T20:34:33
Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase...
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157 - How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs from 2020-07-12T20:36:18
In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic. Here are our big takeaways and how...
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156 - ReviewPro, StayNTouch, and Fuel’s Hotelier Sentiment Study Offers Amazing Recovery Insights from 2020-06-27T18:49:48
Fuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they were navigating the COVID-19 crisis. In this episo...
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155 - 10 Reasons That Your Hotel Needs A Mobile App and 10 Must-Have Features from 2020-06-22T18:52:12
All the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has still not been widely adopted beyond the major fla...
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154 - What Travelers Have To Say About Hotel Recovery from 2020-06-15T20:49:10
This episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Data. Every 2-weeks, the fueligans ask leisure tr...
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153 - Why Your COVID-19 Recovery Depends On Your Hotel CRM from 2020-06-04T15:33:34
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in dai...
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152 - Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to) from 2020-05-19T16:16
During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with ...
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151 - Times Are A-Changing: Top 5 Shifts in Consumer Sentiment from 2020-05-08T10:00:34
Fuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, which included responses from over 10,000 North A...
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150 - COVID Recovery: 5 Proven Strategies To Recover Your Hotel’s Lost Bookings from 2020-05-06T20:39:59
Throughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of mandated hotel shutdowns. Collectively billions hav...
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149 - 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman) from 2020-05-01T14:23:15
Lily is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will hel...
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148 - 6 Ways To Look For Recovery Signals And Make Smarter Decisions (with Screen Pilot) from 2020-04-22T10:00:13
What signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market early to achieve a low-cost share of voice? We ...
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147 - 4 Ways to Drive Growth and Increase Engagement With Your Guest Data from 2020-04-19T20:19:39
Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not en...
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146 - A Deep Dive Into Fuel’s COVID-19 Consumer Sentiment Data from 2020-04-13T20:54:05
Fuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel planning. In this episode, the Fueligans dig into...
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145 - 8 Guest Types Who Will Stay At Your Hotel Right Now And How To Target Them (with Loren Gray) from 2020-04-09T15:54:23
While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Mar...
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144 - The 3 Things Hoteliers Should be Doing with Their COVID-19 Analytics Data Now from 2020-04-07T00:00:03
You know the saying...if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come to nearly a screeching halt. This doesn’t mean...
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143 - Smart Hoteliers Have Updated Their Policies For COVID-19, Here’s How You Can Too from 2020-04-06T02:17:31
In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we’re in a time of uncertainty, providing c...
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142 - Now Is The Time: What Should You Be Doing Right Now (with Tammy Carlisle from Milestone) from 2020-04-02T01:19:42
We're getting a lot of questions about what folks should be doing right now. The challenge is that a lot of properties are down to minimal occupancy and minimum staff, and marketers are unsure whe...
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141 - A Hotelier’s View On How To Market During The COVID-19 Crisis (with Kelly Simmons) from 2020-03-31T21:59:41
In this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the challenges brought on by COVID-19. Kelly gives exa...
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140 - Local Listings Updates Best Practices During COVID-19 from 2020-03-30T21:13:37
In this episode, we go through some simple changes that your property should be making right now to your local listings. Keeping property information up-to-date, especially as cities are changing t...
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139 - How To Nail Hotel Messaging During A Global Crisis from 2020-03-26T20:43:13
Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want t...
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138 - Adjustments To Consider For Your Hotel Advertising Right Now from 2020-03-25T20:43:57
These are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that you should be thinking about when updating your h...
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137 -8 Things Hotels Should Be Doing About The Global Crisis (with Tim Peter) from 2020-03-21T22:15:49
In this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shock and pain of the past few weeks. Fuel is here ...
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136 - Applying Lessons Learned from 9//11 To The COVID-19 Crisis (with Loren Gray) from 2020-03-17T16:07
Sorry about the audio quality on this one. We hope that the content is valuable, though.
In this episode, we talk to industry guru, Loren Gray about his experiences during the fallout from...
135 - Google Is Going To Destroy Us All (Starting With The OTAs) from 2020-02-26T13:35:32
All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thin...
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134 - 5 Things Every Small Hotelier Needs To Be Doing To Compete Today from 2020-02-20T19:47:10
Today's small hotelier has more to deal with than ever before. OTAs are a must... but eat into the ever-shrinking margin. The flags are getting more aggressive in creating a unique experience. The...
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133 - Even More Shocking Revelations Of Hotel Guest Behavior (part 2) from 2020-01-29T17:01:30
This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. ...
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132 - Shocking Revelations Of Hotel Guest Behavior (part 1) from 2020-01-20T22:29:03
Alternative episode titles:
You won’t believe what your guests are doing when you’re not looking
What your guests are doing when they don’t think you’re watching
Your guest just did wha...
131 - Is It Time To Re-Evaluate Your Booking Engine? from 2020-01-13T21:44:26
Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website pri...
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130 - Why Your Hotel Should Consider Offering Gift Cards from 2020-01-09T09:00:16
Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards tow...
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129 - Launching And Managing Your Hotel’s SMS/Text Messaging Campaign from 2019-12-17T19:23:41
Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or p...
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128 - The 5 Ps of Storytelling for Hotels (from Hotel Speak) from 2019-12-10T15:52:22
If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for yo...
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127 - Everything You Need To Know About The California Consumer Privacy Act (CCPA) from 2019-11-26T09:00:13
By now you have probably heard the increasing chatter about CCPA. In this episode of the award winning Fuel Hotel Marketing Podcast, we do an overview and try to unpack the new California privacy r...
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126 - Top 5 Ways Hotel Operations & Marketing Teams Can Work Better Together (w/ Wil Slickers) from 2019-11-19T09:00:13
Bridging the gap between the operations staff and the marketing team is an age-old problem that has faced many hotels. In this episode of the award-winning Fuel Hotel Marketing Podcast, we tap into...
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125 - 8 Ways Hotels can Promote Sales During the Off-season from 2019-11-11T09:00:04
Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every pla...
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124 - What Independent Hotels Can Learn From The Flags from 2019-10-31T15:10
Independent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete with them. For this episode of the Fuel Hotel Mar...
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123 - The Top 3 Things You Should Be Doing On Social Media from 2019-10-04T15:20:25
In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense f...
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122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense from 2019-09-20T15:37:42
Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel op...
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121 - 15 Simple Ways To Refine Your Hotel Ad Targeting from 2019-09-12T14:15:33
If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the in...
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120 - Should Your Hotel Be Marketing To Generation Z and Millennials? from 2019-08-28T14:26:24
What's all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifica...
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119 - Dominate The Competition With These 15 Triggered Messages from 2019-08-10T19:17:21
Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more r...
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118 - Breaking Down PPC And Email Trends From Google And Revinate from 2019-07-29T09:00:15
This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study.
Also see our notes on last year’s study: https://www.fueltra...
117 - What Hotel Marketers Can Learn From Amazon's Secret To Success from 2019-07-16T18:22:29
If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest doe...
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116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study from 2019-07-09T14:50:06
Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible ...
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115 - Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business from 2019-06-24T13:00:01
We recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for hotels if the economy were to take a downturn. N...
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114 - 15 Mind-Blowing Stats About Digital Trends In Travel from 2019-06-13T20:43:25
This week’s episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-related trends that have been aggregated from numerous...
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113 - Hotel Marketing 101: A Beginner's Guide to SEO from 2019-06-05T19:17:41
This is the second episode in our hotel marketing 101 series. In this show, we dig into Search Engine Optimization (SEO) and give practical advice about how hotels can drive more direct revenue fro...
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112 - Shocking Predictions For HITEC 2019 from 2019-05-29T12:07:51
For many, they think of the annual HITEC Expo and Conference as the “Super Bowl” of hotel technology events. For us, the Super Bowl is the “HITEC” of football games. HITEC is simply that darn great...
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111 - The 10 Commandments of Hotel Marketing from 2019-05-07T17:50:25
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans give 10 simple rules that every hotel marketer should follow.
SHOW NOTES:
https://www.fueltravel.com/blog/fuel-hotel-...
110 - The Real Value of Hotel Micro Influencers (with Flip.to and Navis) from 2019-04-18T13:32:46
Still trying to figure out this whole “influencer” phenomena that’s getting more than its fair share of coverage in hospitality blogs? In this episode of the Fuel Hotel Marketing Podcast, we solici...
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109 - Hotel 101: Sending An Amazing Marketing Email from 2019-04-08T08:00:02
We’re kicking off an awesome new series in 2019 to introduce our audience, clients, and colleagues to the core best-practices in hotel marketing. The idea being if you have just been thrown in to ...
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108 - These 6 Analytics Anomalies Give Hotels Agita from 2019-04-02T18:34:57
This episode was inspired by our own older podcast episodes that helps you diagnose anomalies in your analytics data. We get questions from our clients on a regular basis when something in their da...
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107 - How Hotels Can Use Their Authority To Drive More Bookings from 2019-03-20T09:00:09
In this episode, we have a special guest, Niel Howe, and we discuss ways in which a hotel GM or Owner can leverage their authority to drive more bookings. Neil is a best selling author and entrepre...
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106 - Top 10 Ways To Reach New Hotel Guests from 2019-03-12T15:13:57
Assuming that you’ve been implementing all of the tips we’ve provided on the Fuel Hotel Marketing Podcast thus far, your property is immaculate and your staff are super-friendly. That means that yo...
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105 - Top List Of Top 10 Lists For Hotels in 2019 from 2019-02-26T20:23:56
Each year, we get inundated by articles containing the top 10 list of something. We thought we’d save you some time by combining 5 of our favorite top 10 lists for hotel marketing and summarize the...
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104 - 6 Game Changing Tech Trends in 2019 from 2019-02-12T20:57:28
Guess what? It’s no longer the “Year of Mobile”. While it seems as if mobile has been the “trend for the past 5 years, I think it's time to acknowledge the fact that mobile is the minimum ante to p...
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103 - 6 Hotel Website Audits That Will Save You From Losing Money from 2019-01-26T19:45:44
Today on the Fuel Hotel Marketing Podcast we are going to cover how to make the most of your marketing efforts by setting up a schedule of continual proofing to guarantee your hotel’s site is ready...
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102 - How to Respond to Bad Hotel Reviews from 2019-01-14T01:42:51
In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best practices and give advice on how to avoid the pitfa...
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101 - Top 10 Hotel Website Entry Points Based on Conversion Rate from 2018-12-20T15:47:45
Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in terms of landing pages. Since conversion rate ...
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100 - LIVE Ask Me Anything from 2018-12-11T16:57:55
In the 100th episode of the Fuel Hotel Marketing Podcast, the Fueligans throw the gauntlet to our faithful listeners and pose the challenge, "Ask Me Anything". Tune in to find out whether the inevi...
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99 - Google Is Building A Hotel Marketing Demogorgon from 2018-11-16T09:00:08
In a recent blog article, Fuel’s own Pete DiMaio outlined 6 changes that Google has made over the past year that should scare the Dickens out of hotel marketers. The good news is that your Fueligan...
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98 - Takeaways From Revinate’s 2018 Global Hotel Email Marketing Report from 2018-11-02T07:00:03
Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts...
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97 - 8 Great Ways to Gain More Bookings Through Destination Information from 2018-10-22T14:34:14
Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing...
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96 - What Is Influencer Marketing And Is It Right For My Hotel? from 2018-10-08T14:34:38
Influencer marketing is all the rage these days but what is it exactly and is it something that your hotel should be doing? In this episode of the Fuel Hotel Marketing Podcast, we take a look at t...
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95 - What Hotel Marketers Should Do During A Disaster from 2018-09-24T12:58:34
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective, the 6 P’s mean creating a plan for how your organization will r...
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94 - Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways from 2018-09-05T20:20:13
Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This report is all about driving consumers through ...
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93 - Vendor Takeaways From The 2018 Hotel Technology Study from 2018-08-10T09:00:05
Following up on the last episode, where the Fueligans took a deep dive into the results of the 2018 Hospitality technology study, this week's episode focuses on the feedback and insight that has be...
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92 - 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors from 2018-07-27T09:00:05
As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers with a goa...
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91 - 8 Ways Hotels Can Optimize Google My Business from 2018-07-09T13:59:58
Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks that you can Do Right Now to Optimize Your Googl...
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90 - Secrets from HITEC 2018 Revealed from 2018-06-24T18:45:25
Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ROC event. Your Fueligan friends were in attendan...
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89 - 10 Simple Fixes For Your Hotel Marketing from 2018-06-11T15:24:14
Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issues any hotel will find with their marketing efforts...
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88 - Revenue Strategy Secrets Revealed Courtesy Of Duetto from 2018-05-29T12:51:50
In this week's episode of the Fuel Hotel Marketing Podcast, we dig into the gaps that exist between marketers and revenue managers courtesy of Marco Benvenuti from Duetto
SHOW NOTES:
h...
87 - Is Voice Search Finally Killing SEO? from 2018-05-14T12:54:27
Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode of the Fuel Hotel Marketing Podcast, we break dow...
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86 - 10 Things You Need For A Successful Hotel PPC Strategy from 2018-05-08T11:55:16
These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly ...
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85 - ADA and WCAG 2.0 For Hotel Websites: What You Need To Know from 2018-04-29T16:28:20
Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’s Fuel Hotel Marketing Podcast.
SHOW NOTES...
84 - Why Won’t TripAdvisor Answer These 3 Questions? from 2018-04-16T13:30:52
Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s largest review and hotel shopping platform.
<...
83 - 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo) from 2018-04-09T14:06:54
On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps.
SHOW NOTES...
82 - What Hotels Need To Know About GDPR Before It’s Too Late from 2018-03-26T18:24:13
In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot of information and misinformation floating around ...
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81 - Top 10 Ways To Drive Direct Bookings In 2018 from 2018-03-19T14:46:50
How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.
Digital marketing has mad...
80 - Hotel Booking Data Reveals Surprising Consumer Mobile Behavior from 2018-03-12T14:09:24
There are so many sources talking about mobile data, but do the numbers all add up? What exactly does the data mean and how can hoteliers take action? In this episode, we dig into Fuel’s own data a...
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79 - These Google Changes Will Rock Your Hotel's World in 2018 from 2018-02-26T15:56:53
Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep ...
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78 - Your Hotel Isn’t Ready For The Second Mobile Tipping Point from 2018-02-19T14:13:21
Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white pape...
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77 - Why Hotels Should Be Paying Attention To AR, VR And AI from 2018-02-12T13:42:05
There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these thi...
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76 - Don't believe the hype about Blockchain or Voice Search...Yet from 2018-02-05T15:13:19
There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about...
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75 - Is SEO Finally Dead In 2018? Listen And Find Out. from 2018-01-28T16:06:13
We’ve been hearing that ‘SEO is dead’ for the better part of the last 4 years. While it’s certainly true that the value of SEO has become harder to understand and that the tactics employed to accom...
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74 - Are There Troubles At TripAdvisor? from 2018-01-14T14:21:04
TripAdvisor is setting the stage for a year full of changes in 2018. They launched a major new initiative at the very end of 2017 with Sponsored Positions and are now in the process of completely ...
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73 - The Hotel Industry's New Year Wish List for 2018 from 2018-01-07T21:49:20
Hoteliers - If you had one hotel marketing related wish, what would it be? We asked. You responded. Here are some of the best answers we received from hoteliers and industry experts. We break them ...
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72 - 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes from 2017-12-18T19:04:37
In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy f...
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71 - The Things You Must Do Before Your Hotel Opens from 2017-12-11T16:48:31
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task.
Of course, you wouldn’t ever build and ope...
70 - What Happens When Phone Agents Act Like Your Website? from 2017-12-04T16:54:13
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors.
69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings from 2017-11-18T02:50:16
Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel...
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68 - Top 8 Travel Trend Predictions For 2018 from 2017-11-05T15:45:02
In this week’s episode of the Fuel Hotel Marketing Podcast, we break down Booking.com’s top 8 travel predictions for 2018.
Looking for inspiration for your 2018 travel? Facilitating reserv...
67 - 6 Common Analytics Mistakes You May be Making from 2017-10-30T13:22:50
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a blood...
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66 - Does Your Hotel’s Marketing Sit On A Throne Of Lies? from 2017-10-23T12:43:50
Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with ...
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65 - Does Your Hotel Have The Right Booking Engine? from 2017-10-16T14:39:30
All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setti...
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64 - Secrets To Becoming A Hotel Advertising Pro from 2017-10-10T13:01:03
Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing...
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63 - How To Make Your Hotel Website More Effective By Answering Questions from 2017-09-25T13:44:26
Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a customer. In order to close the uncertainty gap, your ...
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62 - 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon from 2017-09-08T21:45:56
Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Pod...
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61 - Breaking Bad-vertising: Top Hotel Marketing Myths Debunked from 2017-08-28T19:47:02
As marketers, it’s far too easy for us to rest on our past successes and for us to believe that what worked yesterday will work tomorrow. The reality is that things often change and the truths that...
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60 - Easily Improve Your Guest Satisfaction by Communicating The Right Way from 2017-08-12T16:14:19
This week, we have special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communica...
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59 - Smarter Hotel Email Automation & Personalization from 2017-07-31T21:07:05
The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and sma...
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58 - How to Market Your Hotel on a Shoestring Budget from 2017-07-14T21:02:04
Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics that any hotel can employ to drive more awareness an...
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57 - What You Missed at HITEC 2017 from 2017-07-03T15:56:46
Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there.
56 - How Your Hotel Can Dominate the SERP In A Mobile-First World from 2017-06-20T12:54:59
Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention to PPC, the local listings, and your organic searc...
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55 - Set Your Hotel Apart With Unique Amenities from 2017-06-04T17:36:10
In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from the crowd and offer unique value. At Fuel Travel,...
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54 -5 Reasons Why People Are Unsubscribing From Hotel Emails from 2017-05-19T20:07:33
The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums,...
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53 - Everything Your Hotel Needs To Know About Attribution Modelling from 2017-05-08T01:49:30
There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here ...
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52 - The 17 Biggest Booking Engine Mistakes That You Should Avoid from 2017-04-27T17:23:22
We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on the...
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51 - How Storytelling Can Get You More Bookings from 2017-04-17T16:06:39
Storytelling is all the rage right now, but it's not a fad. In fact, storytelling has been used as a method of communication for thousands of years. It's also a great way for your hotel to create a...
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50 - Special LIVE Ask Me Anything Edition from 2017-04-10T20:42:02
To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encour...
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49 - Why You Should Be User Testing Your Hotel Website from 2017-04-03T13:57:51
We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Marketing Podcast, we discuss how you can take your...
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48 - Stop Blaming Millennials For Increasing Guest Expectations from 2017-03-28T12:18:34
Let's be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do. O...
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47 - Is Google Becoming An OTA? from 2017-03-20T13:13:23
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search engine continued to revamp existing ...
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46 - What You Need To Know About The 2017 Website Behavior Study from 2017-03-10T18:04:49
If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of lei...
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45 - How To Hire A SEO Consultant For Your Hotel from 2017-03-06T16:15:53
45 - How To Hire A SEO Consultant For Your Hotel by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must l...
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44 - What OTAs Are Doing Right And Your Hotel Is Doing Wrong from 2017-02-25T15:37:58
In this episode, we take some of the elements from Stuart Butler’s discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The...
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43 - 5 Things Hoteliers Must Know About Mobile Behaviors from 2017-02-21T02:13:49
Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’...
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42 - How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore) from 2017-02-13T16:24:52
Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence?
In this epis...
41 - Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman) from 2017-02-06T14:28:16
What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out.
Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin ...
40 - Different Advertising Channels Require Different Strategies from 2017-01-30T15:49:18
In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels. What you can take away from this is… You can’t apply the same thought proces...
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39 - The Year Of The Hotel Guest (Part 2) from 2017-01-22T20:02:05
In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest.
GET THE FULL SHOW NOTES AT:
http://www.fueltravel.com/blog/fuel-hotel-mark...
38 - The Year Of The Hotel Guest (Part 1) from 2017-01-18T22:19:42
It's 2017 and it's about time we undertake that time-honored tradition of designating this the year of "something". We've given this a lot of thought hear at Fuel and we've decided that it's about ...
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37- Kick Off 2017 With These Hotel Marketing Resolutions from 2017-01-09T20:49:34
We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to the types of habit that hotel marketers and hot...
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36 - The Best FREE Hotel Marketing Tools for 2017 from 2017-01-03T16:48:08
The Fuel team are big fans of being efficient and productive with our time. We are always looking for new tools that help us market our hotels smarter and more effectively. When we can’t find a too...
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35 - Are You Making These Top 10 Hotel PPC Mistakes? from 2016-12-19T21:26:37
There's no doubt that adWords PPC is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and hotel marketing agencies are making some very ...
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34 - How People Use their Phones for Travel According to Google from 2016-12-09T21:03:01
In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-64. The study had some really interesting data a...
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33 - How Expedia's Rev+ Can Help Your Hotel from 2016-12-03T18:43:22
Expedia recently launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s partne...
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32 - What We Learned at Internet Summit and HX 2016 from 2016-11-23T19:31:05
Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode.
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31 - Build Links Like A Boss: The Hotelier’s Simple Guide To Link Building from 2016-11-21T22:04:08
Links from other websites to your own hotel website are the foundation of good search ranking, but they also play an important role in exposing new people to your property. A hotel’s goal should be...
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30 - Is Your Hotel Making These Top 10 Website Mistakes? from 2016-11-07T15:55:58
Your hotel website is the cornerstone of your hotel’s success. It’s the focal point of your marketing efforts, the virtual front lobby to your property and the battleground upon which you will win ...
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29 - Travel Digital Marketing Summit Recap from 2016-10-30T19:47
Some of your Fueligan friends attended the first ever Travel Digital Marketing Summit hosted by Leonardo this week.
We thought it would be fun to discuss some of the best takeaways from t...
28 - Is Your Hotel Taking Advantage of Cyber Monday? from 2016-10-24T14:40:40
For some hotels, Cyber Monday may be the single largest volume booking day of the entire year. Is your property taking part in this phenomenal opportunity? In this episode of the Fuel Hotel Marketi...
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27 - Airb-N-Bust? What Hotels Can Learn From The World’s Biggest Travel Disruptor from 2016-10-17T12:28:28
AirBNB seems to be everywhere in the media right now. Will this industry disruptor spell certain doom for the hotel industry, or are there lessons that hoteliers can learn from this innovative star...
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26 - Converting After The Conversion: Making Your Thank You Pages Work from 2016-10-11T15:22:10
Hoteliers, and marketers in general, think the conversion process ends once a booking takes place. This thought process is not only wrong, but it is costing you in lost revenue. Why? Because once...
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25 - How To Make Amazing Video Content from 2016-10-01T18:36:23
Awesome New Hawaii Promotional Campaign
https://www.tnooz.com/article/smile-please-personalised-travel-itineraries-based-on-facial-expressionsa/
========================
Show Notes...
24 - Google Changes Your Hotel Needs to Know from 2016-09-26T21:41:26
In The News:
Marriott / Starwood Merger Complete
http://www.usatoday.com/story/travel/roadwarriorvoices/2016/09/23/marriott-starwood-merger-complete-and-loyal-customers-get-reciprocal...
23 - The Best and Worst Travel Industry Mobile Apps from 2016-09-17T16:22
Show Notes:
Mobile Apps are all the rage, in this episode, we look at the good, the bad and the ugly app from the major travel industry players. Find out who’s doing it right and who’s doing it...
22 - 10 Hotel Marketing Metrics That Actually Matter from 2016-09-09T21:45:50
Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to and which ones are vanity metrics that can lead y...
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21 - What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI) from 2016-09-02T20:41:49
The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel pr...
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20 - How to Easily Create Amazing Content from 2016-08-26T15:20:21
Show Notes:
Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to interactive widgets and downloads, the Inte...
19 - The Art and Science of Upselling Your Hotel Guest from 2016-08-20T02:53:50
In this ultra-competitive hospitality industry, profitability is tough to maintain. Consumers have more research power than ever and have the tools and technology at their disposal to find the best...
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18 - The War Between OTAs and Hotels is Reaching Boiling Point from 2016-08-13T01:13:40
In the inaugural episode of the Fuel Hotel Marketing Podcast, we discussed the OTAs vs. Direct bookings and gave some ideas on how you can reclaim some of your guests. In this episode, we discuss t...
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17 - How to Turn Loyal Guests into Brand Advocates from 2016-08-05T19:36:47
In this week’s episode we analyze and discuss an article from Hospitalitynet.org by Sarah Came - a copywriter with GuestRevu. The article discusses ways that you can turn your guests into promoters...
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16 - The Definitive Hotel On-Page SEO Cheat Sheet from 2016-07-29T21:56:09
Despite search engines doing their best to push organic results down and replace them with more paid ads, every hotel still relies on a steady stream of free traffic from organic search engine resu...
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15 - How to Deal With a Social Media or PR Crisis from 2016-07-23T14:55:52
Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless. However massive social exposure is not always a good thing…
So what do you do when...
14 - How Your Hotel Can Benefit From Newsjacking (Pokemon Go Edition) from 2016-07-15T20:49:11
Pokemon are everywhere and Pokemon Go is everywhere in the media right now and everyone is trying to get their own little piece of attention from this world-wide phenomenon by trying to newsjack th...
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13 - The Do’s & Don’ts of Social Media For Hotels from 2016-07-08T20:42:16
In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the world of social media. What social media platforms are right for your hotel? What types of posts should your hotel be mak...
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12 - Travel News Roundup July 2016 from 2016-07-01T21:20:36
In this week’s episode of the Fuel Hotel Marketing Podcast, we keep it short and sweet. We’ve been a little distracted this week with our local college baseball team, the Coastal Carolina Chanticle...
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11 - What We Learned at HITEC 2016 from 2016-06-24T21:26:30
Your friends from the Fuel Hotel Marketing Podcast took a trip to New Orleans this week for the Hospitality Industry Technology Exposition & Conference (HITEC). We met lots of neat hoteliers and s...
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10 - Should My Hotel Have a Blog? from 2016-06-19T23:52:46
In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining ...
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9 - The ABCs of AB Testing from 2016-06-10T17:26:25
We get testy with each other this week, as we talk about how to effectively run tests on your website in order to increase conversion and revenue. The episode also features a super-secret special g...
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8 - Outsmart Other Hotels with Competitive Advertising from 2016-06-03T22:06:12
We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment w...
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7 - How to Get More Hotel Bookings and Influence People from 2016-05-28T12:56:19
Are you ready to drink from a fire hose? This is a fast-paced episode focusing on ways to influence your potential guest's decision making and increase your online bookings We cover a bunch of tac...
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6 - TripAdvisor: Friend or Foe? from 2016-05-21T02:08:43
There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase book...
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5 - Top 3 SEO ranking factors for hotels from 2016-05-16T13:23:51
Everything you need to know about content, links and Google's RankBrain for your hotel SEO in one super episode of the Fuel Hotel Marketing Podcast. What are the top 3 SEO ranking factors? What key...
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4 - Paid Advertising for Hotels (adwords, HPA, Facebook) from 2016-05-06T21:30:18
Should my hotel spend its advertising budget on Google adwords? Should my hotel bid on brand keywords? Is Facebook advertising right for my hotel? What is Google HPA? These questions and more are t...
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3 - Should your Hotel Have a Mobile App? from 2016-04-30T00:54:05
Should your hotel have a mobile app? What are the benefits to your property from an operational standpoint? How can a mobile app make your hotel more money? What features should your hotel mobile a...
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2 - Email Marketing for Hotels from 2016-04-16T03:11:48
In this episode, the Fueligans dig into the subject of email marketing. Even some of the big hotels sometimes make mistakes. Be sure that your property isn't doing the same thing.
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1 - Relying on OTAs vs. Direct Bookings from 2016-04-09T03:43:56
In the first episode of the Fuel Hotel Marketing podcast, the Fueligans discuss how Hilton and Marriott are offering incentives for guests to book direct in order to avoid paying the hefty commissi...
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