005: 3 Keys to Enhance Your Mission's Brand - a podcast by Mike Kim & Mary Valloni
from 2018-01-16T06:00
In this episode we cover the fourth step of the Fundraising Freedom framework:
- Focus Your Vision
- Run Your Research
- Enlist Your Team
- Enhance Your Brand
- Deploy Your Team
- Organize Your Ask
- Make Your Difference
Many missionaries shy away from the idea of "branding" or "marketing" but the reality is that we already have a brand: it's what people think about us and what we communicate.
There are 3 identities to every brand:
- Visual Identity
- Verbal Identity
- Value Identity
In this episode, Mike and Mary take you into the nuts of bolts of building a brand that aligns all three of those identities.
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Free Resource: Support Raising Checklist (PDF)
Most missionaries struggle to know where to start their fundraising efforts. Use this full-color checklist to follow along with the podcast step-by-step as you plan your support raising campaign.
Get your Missionary Support Raising Checklist here
Fully Funded Workshop: March 4-6, 2018 in San Diego, CA
Join Mike and Mary for a 3-day workshop designed to help Christian missionaries boost their fundraising budget and step into financial freedom.
For more information: fullyfundedworkshop.com
Further episodes of Fully Funded - Marketing and Fundraising for Missionaries
Further podcasts by Mike Kim & Mary Valloni
Website of Mike Kim & Mary Valloni