EP20: “Spontaneous” Shopping is the New Efficiency with Candace Corlett - a podcast by WSL

In this episode, Wendy Liebmann and Candace Corlett provide a preview of What’s Up in WSL’s latest How America Shops® research.

You’ll learn 

• Why retailers’ efforts to differentiate are not working.
• How spontaneous shopping is impacting traffic, both in-store and online. 
• What categories are most susceptible – and most opportune -- to the spontaneous trip.
• What to do about it. 

Further episodes of Future Shop Podcast with WSL

Further podcasts by WSL

Website of WSL