GSB06: Place&Process | 6P's of Marketing Mix | Part 1 - a podcast by Shabbir Hossain : Entrepreneur, Business Coach and Blogger
from 2015-07-31T14:19:39
In this episode, we discuss first 2 of the 6 P's of marketing mixes and how they can effect your business. We dive deep into "Place" and "Process" and their importance in the marketing effort of your business.
When it comes to a retail business, the "Place" or the location is the key factor to success, and we discuss 10 key points of a successful location, which are:
Indoor lighting
Outdoor Lighting
Cleanliness
Restroom
Clutter Free Checkout Counter
Parking Lot
Ambience
Effective layout
Appealing Beverage Station
Signage
Operating hours
Pricing Visibility
In the "process" mix, there are two types of process that takes place in any business.
- Inner Process
- Outer Process
We discuss both of these processes in depth.
Further episodes of Gas Station Business 101 Podcast - How to Start, Run and Grow a Successful Gas Station Business
Further podcasts by Shabbir Hossain : Entrepreneur, Business Coach and Blogger
Website of Shabbir Hossain : Entrepreneur, Business Coach and Blogger