GSB06: Place&Process | 6P's of Marketing Mix | Part 1 - a podcast by Shabbir Hossain : Entrepreneur, Business Coach and Blogger

from 2015-07-31T14:19:39

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In this episode, we discuss first 2 of the 6 P's of marketing mixes and how they can effect your business. We dive deep into "Place" and "Process" and their importance in the marketing effort of your business.


 


When it comes to a retail business, the "Place" or the location is the key factor to success, and we discuss 10 key points of a successful location, which are:


 




  • Indoor lighting




  • Outdoor Lighting




  • Cleanliness




  • Restroom




  • Clutter Free Checkout Counter




  • Parking Lot




  • Ambience




  • Effective layout




  • Appealing Beverage Station




  • Signage




  • Operating hours




  • Pricing Visibility




 


 


 


In the "process" mix, there are two types of process that takes place in any business.


 



  • Inner Process

  • Outer Process


 


We discuss both of these processes in depth.


 


 


 


 


 


 


 


 


 


 


 

Further episodes of Gas Station Business 101 Podcast - How to Start, Run and Grow a Successful Gas Station Business

Further podcasts by Shabbir Hossain : Entrepreneur, Business Coach and Blogger

Website of Shabbir Hossain : Entrepreneur, Business Coach and Blogger