Podcasts by GEN WOW RADIO
The Latest in Digital Marketing, from Rick Mathieson, author of THE ON-DEMAND BRAND and BRANDING UNBOUND
Further podcasts by Rick Mathieson
Podcast on the topic Wirtschaft
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Hut, Hut, Hike: Scoring the 2021 Super Bowl Commercials from 2021-02-07T16:49:24
Rick Mathieson and Rick Wootten review the 2021 Super Bowl commercials and pick the touchdowns, fumbles, and serious WTFs. Click to Listen:đSeason 4 PremiereâRick and Rick Score the 2021 Super Bow...
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? Season 3 Finale Part 2 (Conclusion) from 2020-12-30T12:30:32
?The Loaded Questions keep flying as the Ricks take a stroll down Memory Lane to celebrate the conclusion of their mega-hit third season. Listen Now: ? Season 3 Finale Part 2
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? 'Tis Our Season 3 Finale (Part 1) from 2020-12-30T11:42:04
?It's a super-sized game of Loaded Questions as the Ricks celebrate the season that tried to make lemonade out of one lemon of a year. Listen Now: ? 'Tis Our Season 3 Finale (Part 1)
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? Electric CarsâNot So Neutral After All? from 2020-12-30T11:37:42
It's time for a quick round of Loaded Questions. This time out: The dirt on electric cars. Kissing in COVID-era movie productions. The best holiday movie of all time. And consumer views on social m...
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?Black Friday Sales Skyrocket; Top 15 Movies of 2010s; Wonder Woman 3 from 2020-11-30T20:14:48
Black Friday sales soar 42%. Pizza Hut goes heavy on comfort and joy. Is "Get Out" or "The Babadook" the best movie of the 2010s? The world's waiting for you, "Wonder Woman." Plus: Debating Tesla's...
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? Fast & Furious Goes Interstellar from 2020-11-13T06:06
Burning Man lights up social VR. It's the moon or bust for the Fast & Furious movie franchise. And Burger King and Ronald McDonald get caught in a gay make-out session. Plus Loaded Questions and a ...
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? Netflix's Approach to Experiential During a Pandemic from 2020-11-11T06:23
? "Stranger Things" takes over downtown LA, beer brands race to deliver a different kind of buzz, 80's era movie franchises stage comebacks via Zoom & more. From Nov. 11. ?Netflix's Approach to Exp...
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?VR Takes You to 'Lovecraft Country,' 'The Batman' Trailer's Uncanny Similarity to 'Se7en' & More from 2020-10-19T07:08
In this episode: "The Matrix 4" and its transgender allegory is on its wayâwithout Agent Smith or Morpheus. HBO's experiential promotion for "Lovecraft Country." Is "The Batman" a trailer thief? Ne...
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?Top 5 Car Brands by Generation, 'Tenet' Hits Theaters & What Do Shoppers Really Think About Masks? from 2020-10-12T07:07
? In the conclusion this last week's episode: The Ricks look at a surprising new list of the most-loved car brands for Millennials, Gen X and more. Epic Games Takes Aim at Apple. Plus: What shopper...
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? Harvard Business Review Quantifies Why You Shouldn't Cut Spend & 'The Boys' Season 2 Curve Ball from 2020-10-05T07:06
?In Part 2 of our latest episode, the Ricks are flummoxed by Amazon's frustrating new release schedule for "The Boys" Season 2. Burger King co-opts Twitch's donation system and not everyone's happy...
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?Marvel's 'New Mutants' Hits Theaters (Really), the Trailer for 'The Batman,' and Batfleck Returns from 2020-09-28T07:05
? In Part One of our latest episode, Marvel's "New Mutants" finally hit the big screenâat a bad moment. And the Ricks review the teaser trailer for Matt Reeve's "The Batman" - with a twist from 'Th...
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? Monetizing Video Streaming EventsâSymposium.us Founder Joe Baumgartel from 2020-09-21T07:03
The video streaming economy we've all found ourselves operating within has had a few major drawbacks: the inability to easily charge admittance or make large scale events interactive for attendees....
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?Oculus Leaks, Coca-Cola Goes Zero Touch, Batman Goes 'Black Mirror,' Mac & Cheese Goes Breakfast from 2020-09-13T19:02:56
Our Roundup on all those rumors about Oculus Quest 2. Coca-Cola's Freestyle Fountains gets a mobile, zero-touch makeover. Batman goes all "Black Mirror" on us in his first interactive animated movi...
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? 10 Box Office Bombs Now Considered Cult Classics from 2020-09-05T17:51
?"Starship Troopers." "Tron." "The Children of Men." "The Iron Giant." In this Rick & Quick episode, the Ricks debate Collider's list of 10 box office bombs that are now considered cult classics. ?...
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? The Bronco is Back, ComicCon@Home, BK Augments Your Sesame Seed Buns & More from 2020-08-29T05:50
The Ricks are bowled over by the 2021 Ford Bronco. Burger King augments your sesame seed buns. Apple's "Underdogs" ask "Is everyone wearing pants" during video calls. "The Boys" whale of a season t...
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??? How 'It Is What It Is' Took Silicon Valley by Storm, Dos Equis' Social Distancing Cooler from 2020-08-22T05:48
Dos Equis toasts its new six-foot-long social distancing cooler. The secrets of latent semantic indexing. The secret "Princess Pride" remake. And WTAF is "It Is What It Is"? The Ricks have answersâ...
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? Don't Go DarkâJohn Sculley's Advice to Marketers in Perilous Times from 2020-08-09T17:48:17
In this Rick and Quick episode, the Ricks talk about some new advice from John Sculley, the former CMO of Pepsi and Apple, on brand marketing in an unprecedented business environment. From June 21....
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? How COVID-19 Will Shape the Future of VR from 2020-07-03T05:36
"The Mandalorian" tries on some 501's. The Justice League stars in a gory new R-rated animated movie. ADWEEK asks: What brands would you want to shelter with most? Starbucks switches up its strateg...
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?Interview: GiftSuite CEO Sangita Verma: Gifting Gets an Upgrade from 2020-06-30T17:32
It's a Rick and Quick episode featuring an interview with GiftSuite CEO Sangita Verma, who is redefining the gift-giving experience in the time of COVID-19. From June 16. ?? Brought to you by Taski...
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?? McThankYou Meals, Nationwide's Voices, HBO Max from 2020-06-29T05:29
Enter: HBO Max, because there just aren't enough subscription video streaming services out there. Plus: McDonald's gets McThankful, and Nationwide is hearing "Voices," as the Ricks are back with so...
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? 3 Keys to Marketing in a Post-Pandemic World from 2020-06-27T17:20
3 Keys to Marketing in a Post-Pandemic World. Non-Essential Worker Barbie. Virtual Barbersâand more. Brought to you by Taskin, the official business and travel gear of bucket lists everywhere. From...
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?? 5 Brands Millennials Love Most, Gif Peanut Butter & EBooks' Spot in the Marketing Funnel from 2020-06-26T17:19:41
It's a quick round of Loaded Questions as the Ricks talk Gif Peanut Butter, the 5 most beloved brands to Millennials, and what goes where in the marketing funnel. From March 22. Brought to you by T...
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? Top 5 Commercials You DIDN'T See on the Super BowlâBillie Eilish, Babu Frik ... and Mike Pompeo? from 2020-02-18T16:50:32
? The top 5 spots you weren't allowed to see during the Big Game. From Feb 3. Subscribe to the official Rick and Rick Rule the World podcast on iTunes, Soundcloud, TuneIn, or wherever you listen to...
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Super Bowl 2020: Which Brands Score? Which Ones Fumble? (Pop-Quiz) from 2020-02-02T13:39:34
?It's a super-sized game of Rick and Rick Loaded Questions about some of this year's biggest Super Bowl commercials. Who scores? Who fumbles? And which spots do you remember best? It's an AdBowl 20...
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Review: 'Star Wars Episode IV: The Rise of Skywalker' from 2020-01-03T19:00:44
We need to talk about that final battle with Palpatine, his regenerative powers, his ever-changing strategy, that whole Force Dyad deal between Rey and Kylo Ren, what Finn wanted to tell Rey, where...
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? Aviation Gin Newsjacks Peloton, Coke Zero's Lightsaber Battle, 5 Fastest-Growing Brands of 2019 from 2019-12-30T05:08
? "The Free Guy." Coke Zero bottles wage an OLED-based lightsaber battle. Netflix makes it safe for other nice brands to make the naughty list on Twitter. ''The Crisis on Infinite Earths" has begun...
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? Cybertruck, Baby Yoda, Christmas Pizza, Top 3 Tech Toys Gone Wrong & More from 2019-11-30T15:52:36
?? Tesla's Cybertruck blows up the Internet. The holiday yule log gets spit-roastedâASMR style. Our Top 3 Tech Toys Gone Wrong. The 'Christmas Pizza' that's covered in turkey and gravyâand served i...
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Singles Day: $1 Billion Sold in :60-SecondsâPlus, Holiday Neuromarketing, OK Boomer&More from 2019-11-17T17:39
Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tell...
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Review: 'Terminator Dark Fate' from 2019-11-17T16:38:43
It's our spoilerific review of Terminator: Dark Fate (trailer below)âcomplete with Sarah Conner, the Rev-9, and a Terminator T-800 named Carl. Plus Loaded Questions: The Terminator Edition. Listen ...
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?World's Scariest Haunted House, Marvel Christmas Sweaters, Kellogg's IPA & More from 2019-11-06T17:16:48
A haunted house that's so scary, it requires a 40-page waiver. Why lab-grown brain matter may be sentient. Kellogg's follows the Ricks lead on cereal-infused IPAs. Marvel's latest ugly Christmas sw...
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Coca-Cola's Silent Print Ads You Can Hear, AI Leadership Slogans, IKEA's Sitcom Furniture&More from 2019-10-21T05:06
IN THIS EPISODE?Coca-Cola static print ads you'll swear you can hear (at 9 sec)?The technical name for the psychological effect Coke uses in those ads - it's SCIENCE (at 1 min, 09 sec)?⌠Revisiting...
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Top 5 ASMR Affirmations for Creative Directors, Shamrock Shakes, Whopper Overload&More from 2019-10-13T04:07
It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World. IN THIS EPISODE?Top 5 ASMR Affirmations for Creative Directo...
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?Apps for Audio Deepfakes, Flirting, Choose-Your-Own Adventures & More from 2019-10-03T10:13
JJ Abrams' new Spider-Man series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Tinder's new choose-your-own-adventure streaming seri...
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BK's New AR Game Helps You 'Escape the Clown,' KFC Launches a Dating Simulator, and More from 2019-09-24T05:20
?The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh,...
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? Inside the Taco Bell Hotel, Why You're a Cyber-stalker, Summer Movie Scorecard & More from 2019-09-08T08:29
What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. Or listen by link...
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? 'Star Trek Picard,' 'Blade' 'Crisis on Infinite Earths,' and more (Comic-Con Concl) from 2019-09-06T08:26
In the conclusion of a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International - as well as a few of ...
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? 'Westworld' Season 3, 'Preacher' Season 4, Marvel's 'What If' TV Series & More (Comic-Con Part 2) from 2019-09-04T08:24
In part two of an unaired episode recorded in July, the Ricks continue to share the hits and misses in news and trailers from Comic Con 2019. Or listen by link IN THIS EPISODE: ? "Westworld" Season...
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? Our Favorite Trailers from ComicCon (Part 1) 'Dark Fate' and the 'Watchmen' TV Show from 2019-09-03T09:22
?In a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International. Or listen by link In Part One: ?Rick M...
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? Super-sized Lucky Charms Marshmallows, 'The Boys' & More from 2019-08-21T09:15
The Ricks discuss Amazon Prime's superhero satire, "The Boys." Super-sized Lucky Charms marshmallows are coming to a s'more near you. The Banana Splits are backâin a gory new, R-rated movie. McDona...
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? Cheetos Mascot Named New Colonel Sanders, The Vegans Are coming, Diet Coke's New Label-Free Soda Cans & More from 2019-07-09T05:40
Diet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel San...
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? 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More from 2019-07-07T15:39:39
It's a supersized edition of Rick and Rick, with Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a g...
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? 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More from 2019-07-02T12:50
Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First Shave." Man-size Kleenex and more. From June 9. 'Space' Jam Time Capsule Gillette's 'First Shave...
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?? Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & Enter 'The Bancake List' from 2019-06-25T06:45
Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, target...
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? 'New Coke' Returns, Fortnight Just Does It, Magical Marketing Words & More from 2019-06-18T12:45:40
The Ricks review "Brightburn." New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more. ...
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??'BrightBurn,' 'Stranger Things' Lego Set, Gen X Runs for President, and the New CMO from 2019-06-07T06:20
Move over, Eggo' Waffles: 'Stranger Things' got its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. 'BrightBurn' may be Ma and Pa Kent's worst nightmare. Why the ...
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? AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More from 2019-06-04T06:12
? KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The se...
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? Oculus Whiffed? Will Headsets, or The Best Ecosystem Ultimately Win? from 2019-05-30T06:09
Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars? ...
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? BK Unhappy Meals, Coke's Silent Print Ads You Can Hear & More from 2019-05-26T16:08:40
Coca-Cola's silent print ads you can hear. Burger King's new Unhappy Meals. Leadership slogans from artificial intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot mo...
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? Our Second Annual Marketing Predictions Episode from 2019-05-24T06:12
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and ...
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? 2018 Predictions Scorecard - 1 Year Later from 2019-05-05T12:43:35
We review what we got right, and what they got wrong, in our first annual predictions episode in early 2018. Which of our prognostications on marketing, media, tech and pop culture turned out to be...
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