032: Peg Fitzpatrick on Being a Social Media Power User - a podcast by Adrion Porter | Speaker. Mid-Career Mentor. Podcaster. Brand Strategist.

from 2016-04-28T19:34:24

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Peg Fitzpatrick is a speaker, author, blogger, and social media
marketing expert. She is the co-author of the groundbreaking book,
"http://www.amazon.com/Art-Social-Media-Power-Users/dp/1591848075">The
Art of Social Media: Power Tips for Power Users. With
over 100 tips and best practices - this essential guide
presents a detailed strategy to create a compelling
presence on the most popular social-media platforms.


Social media is not only Peg's passion, it's her job.
Day-to-day, she works in the trenches of social media, marketing,
and blogging. Peg has spearheaded successful social-media campaigns
for Motorola, Audi, Canva, Google, and Virgin as well as having
been a brand ambassador for Kimpton Hotels. She work with the best
brands and make them even better!


During our conversation on this episode of Gen X Amplified, Peg
and I chat about a number of fascinating topics - including
her professional journey, how she built her brand as a "social
media expert", how she starting working with marketing guru
Guy Kawasaki, and
many valuable insights on the state of social media.


This is definitely an episode that you do not want to miss.
Especially if you want to up your game within the social media
space!


Key Takeaways:



  • How Peg started her career as a social media expert because of
    her early insights on how Facebook could help businesses
    with growth

  • Why contrary to popular belief, millennials may not
    always be the best option to oversee digital
    marketing activities for companies

  • How starting a book club on Twitter chats led to her
    business relationship with marketing leader Guy Kawasaki

  • The reason why Peg decided to write a book that
    focused social media

  • Why she chooses to master multiple social platforms instead of
    focusing on just one

  • And so plenty more!



Awesome Resources from this Episode:




Peg's Personal Theme Song!



Peg's Recommended Tools/Resource



Thank you for listening!

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