Influencer and Brand Consultant Justina Sharp on the Business of Content Creation - a podcast by Emma Havighorst

On today’s episode, Justina Sharp joins us to talk creating content, working with brands, and how she got started. Justina is a 21-year-old Los Angeles-based lifestyle and beauty content creator, advice columnist, and journalist. She started out writing for her own blog, A Bent Piece of Wire, in 2011 and continued on to write for major publications like Teen Vogue and Huffington Post. Justina has worked with major companies like IKEA, Bumble, and Smashbox, creating unique content with them for her Instagram and blog audiences. She’s also a student at Cal State Fullerton and runs a summer camp. You can follow her online at www.abentpieceofwire.com and on Instagram and Twitter.

Throughout the pod, we chat about:

2:17 - Justina’s backstory

6:55 - Tyra Banks, because obviously

7:30 - Daily life as a full-time student and influencer

12:25 - Benefits of community college

16:55 - Becoming a content creator and brand partner

21:00 - Asking for money and making deals

26:40 - Content creator burnout

29:55 - Advice on establishing your brand and influencing

For more Generation Slay, check us out @generationslay on Twitter, Instagram and Facebook and on our website, www.generationslay.com.

Follow the co-hosts across the internet!

Emma: @emmahavi on Instagram and Twitter and on her website, www.emmahavi.com

Gianluca: @g_russo1 on Instagram and Twitter and on his website, www.RussoG.com

Wow, you’re still reading this? Cool, drop a review & we’ll see ya next Tuesday.

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Website of Emma Havighorst