Boost Sales with Trademarks and Copyrights - a podcast by Sarah Shaw

A client I worked with last year recently contacted me to tell me that someone in her small town was actually copying her product that is patent pending. After commiserating with her, I remembered this post I did over a year ago on this exact topic. After revisiting the story, the memories came flooding back and I wanted to share this with you again as it is so important to protect yourself whenever possible. I of course did not have "patent pending" status, but the situation is very similar.Protecting your idea can also be integral to your marketing and sales plan. For instance, I was contacted by a large catalog in Japan who wanted to sell my Handy Hold All™ but they required that I file a Trademark in Japan for my Simply Sarah brand so no one could copy it. Since it was around $3,000-4,000 to file, I made sure I had the purchase order in tact and a deposit prior to filing. Just be aware of your options at all times so you can always be on the lookout for your next big deal!I took it a few steps further this time and contacted my friend Deborah Sweeny, CEO at My Corporation, who did my Trademark as well as my corporation for Simply Sarah many years ago, and asked her if she'd share some details with us on the difference between Copyrights and Trademarks so you can protect yourself as well.Deborah has generously offered a $20 discount coupon for all Entreprenettes who use the coupon code NETTE at checkout for any product they sell on My Corporation. Woo hoo cool right?

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