EP174: This Week in the World of Airbnb - a podcast by Jasper Ribbers

The Business Travel Ready distinction could translate to more bookings for your Airbnb as the company expands its partnership with software tool Concur. This big news means that business travelers can book Airbnb stays through Concur, giving hosts access to the 70% of Fortune 100 and 500 companies who are Concur customers.

Today Jasper is on the line with Nicole Prentice Williams, Hostfully VP of Strategic Partnerships, to talk through Airbnb’s collaboration with Concur as well as Google’s test to include a link to vacation rentals in its hotel price-comparison tool. They also cover the latest numbers regarding Airbnb’s growth, as the company is slated to hit 100 million stays this year, and a new app called Pawshake that functions as an Airbnb for pets!

Nicole and Jasper conclude with the Q & A portion of the podcast, answering your questions about providing guest manuals and boosting your position in Airbnb search results. Learn how move your listing to the front of the line and ultimately get more bookings on Airbnb!

Topics Covered
Article #1: Business Travelers Can Now Book Airbnb Stays Through Concur
•Partnership allows for booking Airbnb through Concur app
•Will boost number of business travelers using Airbnb
•More than 216,000 trips per day booked on Concur in first quarter of 2017
•Concur customers include 70% of Fortune 100, 500 companies
•Employees from 250,000 businesses registered to use Airbnb for business travel
•Hosts can capitalize by making listing Business Travel Ready
•Wi-Fi
•Laptop workstation
•Self check-in
•Smoke, carbon monoxide detector
•Iron, hangers, hair dryer
•Consider including guidebook with co-working spaces, gyms

Article #2: Airbnb is on Track to Rack up More Than 100 Million Stays This Year – and That’s Only the Beginning of its Threat to the Hotel Industry
•More than 50 million guest arrivals so far this year
•Overall growth seems to be slowing down (doubled each of last two years)
•25% of leisure travelers expected to book Airbnb (up from 19% in 2016)
•23% of business travelers expected to book Airbnb (up from 18% in 2016)
•Google search trends indicate Airbnb catching up to mainstream hotel, travel-booking brands

Article #3: Google is Testing Vacation Rental Search in Its Hotel Price-Comparison Tool
•Test involves 7,000 property listings in Europe
•Search for ‘hotels in Paris’ brings up link to vacation rentals
•Only hotel aggregators like Booking.com and Expedia included
•Airbnb and other dedicated vacation rental platforms excluded
•Google may receive commission when travelers book through hotel site

Article #4: This Startup is Quite Literally Airbnb for Pets
•Pawshake app connects pet owners and care givers
•Alternative to expensive boarding

Q1: How do I provide a guest manual?
•Email as soon as receive booking (Dropbox or Adobe Cloud link)
•Consider a third-party app like Hostfully

Q2: How do I boost my position in search results on Airbnb?
•Login daily
•Maintain updated calendar
•Listing appeal (great pics, unique title, etc.)
•Respond quickly with automated apps like Aviva IQ, Smartbnb
•Share on social media

Resources Mentioned
Article #1: getpaidforyourpad.com/podcast/long-term-rental-vs-airbnb
Article #2: recode.net/2017/7/19/15949782/airbnb-100-million-stays-2017-threat-business-hotel-industry
Article #3: skift.com/2017/06/14/airbnb-ramps-up-push-to-get-more-hosts-to-choose-instant-booking
Article #4: thenextweb.com/contributors/2017/07/22/startup-quite-literally-airbnb-pets/#.tnw_9SBGtwiJ
Business Travel Ready Checklist
Hostfully Guidebooks

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