S2 EP2: Your Message, Your Story, Your Brand | Kraig Kann - a podcast by Dean Kandle

This episode is brought to you by GBN University, powered by Golf Business Network.  GBNU is where leading PGA Professionals come to improve their skills, build their careers, and increase their impact.  Go to www.golfbusinessnetwork.com/gbnuniversity for more info.

The last time we heard from Kraig Kann on the Getting Better Now podcast, he was giving a keynote (or as he tells us he doesn’t do keynotes, he does experiences) at the Golf Business Network annual members meeting in late January 2020.  So much has changed since we sat there not knowing what we were about to endure, but one thing that’s consistent is Kraig’s message. Communication mattered then, and it matters just as much if not more now.

If you don’t know, Kraig was one of the original anchors on the Golf Channel and spent nearly 20 years as a staple on the channel’s golf coverage.  Following the Golf Channel he served the LPGA as their Chief Communications Officer where he took part in a resurgence of the tour’s visibility and success.  He now leads his own company, Kann Advisory Group where he coaches business leaders to clarify and amplify their message.

In this episode we get to dive deeper in a one on one conversation into the importance of personal branding for your career, why knowing your story is critical and what questions to ask yourself to understand your message and what you have to offer.  All of this and a whole lot more are detailed in Kraig’s award winning book, “Can You Get Our Attention?”.  I encourage you to pick up a copy.

www.golfbusinessnetwork.com

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