Building A Bullish Restaurant Brand with Joseph Szala - a podcast by Ovation

Joseph Szala is a Principal, Creative, and Strategist at Vigor Restaurant Branding, a restaurant and beverage branding and marketing studio based in Atlanta, Georgia, but servicing the world. Joseph has worked with hundreds of restaurants over his career, and has written a new book distilling all of his knowledge called "The Bullhearted Brand: Building Bullish Restaurant Brands". 

On this episode, he and host Zack Oates discuss: 

• What drives loyalty among patrons
• Why Joseph doesn't use demographics in his marketing plan
• Turning employees into brand champions
• Building a brand
• How to pronounce "Porsche"
• More

Thanks Joseph! 

Further episodes of Give an Ovation: A Podcast For Restaurants

Further podcasts by Ovation

Website of Ovation