TEI 135: The essential 4-step product innovation process based on Design Thinkin - a podcast by ProdMgmtTalk

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:  I love hearing how companies are creating successful products that provide customers value, which is the topic of this episode. Gordon Stannis, the Director of Design and Strategy at Twisthink shares their approach to developing innovative solutions for their Fortune 500 clients. Gordon started his work as an industrial designer and then moved into product development and management roles.

We discuss the process Gordon uses for creating innovative products, and he shares the product journey of a tool for competitive swim coaches as an example of the process.

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