From TV Rejection to the #1 Selling Lipstick in Target: The Lip Bar's Melissa Butler on How to Persist with Grace - a podcast by Kirbie Johnson and Sara Tan
from 2021-02-26T10:00
In 2015, Melissa Butler pitched her brilliant business on ‘Shark Tank’ — a bold, colorful, and inclusive beauty line that she believed would disrupt the market. She was rejected and criticized, but that didn’t stop her. Years later, The Lip Bar would become one of Target’s best-selling makeup brands, garnering a huge fan base which included the likes of Michelle Obama (more on that in the episode!). Now, Melissa is partnering with Walmart to make her incredible beauty products even more accessible to everyone. In our interview, Melissa shares how she got into Target (it involves a blind email), the sacrifices she had to make to grow the brand, and why she’s so excited about working with a corporate retail giant, despite its bad rep. Plus, Melissa shares a Gloss Angeles exclusive having to do with her organization The BLK PACT — you don’t want to miss it.
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